Position Title:
Vice President for Communications and External Relations
Position Summary:The Vice President for Communications and External Relations, a member of the President's senior leadership team, leads the College's integrated brand and communication strategy to advance the reputation of Spelman College, its mission, and strategic priorities and manages the team responsible for events. The VP serves as the chief communications officer, with responsibility for the brand and reputation across a portfolio that includes media relations, crisis & emergency communications, special events, events operations, services, and protocols, marketing communications, internal communications, executive communications and speechwriting, creative services, public relations, and digital strategy.
This position provides strategic direction, oversight, and resource development to define, protect, and enhance the College's brand position; develops and implements alternative revenue strategies; raises awareness of the College's unique attributes; and effectively engages stakeholders in support of key strategic and financial goals. The Vice President provides consultation to the president, provost, vice presidents, and other senior academic and administrative leaders to identify relevant priorities and achieve key goals. Strong analytical and research skills are essential a past history of defining competitive landscape and developing detailed plans to measure target performance.
Leading a team currently of 17 professionals, the Vice President supervises: strategic communications and marketing, digital & web strategy and accessibility, social media and creative content, editing and executive writing, creative services and graphic design, and events. The incumbent is responsible for the design and effective implementation of a communications plans to increase enrollment, charitable giving and visibility of the College as well as ensure brand standards and event protocols are executed consistently across the College.
Branding and Communications
A Bachelor's degree is required. A minimum of ten years of editorial and/or project management experience required. Management of a productive and successful metrics-based marketing engine. Experience in communications, journalism, public relations, or a related field is required. Supervisory experience required with the ability to recruit, retain, high quality, diverse staff. A record of successful experience using data and metrics to drive decision-making required.
Must have demonstrated experience with higher education or high-level corporate marketing and in managing a successful web strategy and website redesign. Must possess experience in setting up and optimizing Google Adwords campaigns as well as solid knowledge of website analytics tools (in particular Google Analytics). Experience leading and managing SEO/SEM, PPC and paid search strategies. Experience working with marketing databases, CRM and automation systems. Strong analytical skills and data-driven thinking and results-orientation required.Demonstrated expertise in integrated communications and public relations; along with knowledge of social media landscape and experience of building a brand on social media on a variety of platforms required. The ability to prioritize projects in a high volume/stress, complex, dynamic environment is essential.
Current with the latest trends and best practices in online marketing and metrics. Must display comfort in navigating operational strategy and tactical execution, and everything in between.This position requires consulting leadership at all organizational levels, and exceptional interpersonal, organizational and customer service skills. Strong project management experience, with the ability to multi-task, and manage projects from inception to fulfillment.
The duties of this position require exceptional written and verbal communication skills, with superior editing experience and the ability to develop articles for publications, routine reports, and business correspondence. Must be able to speak effectively in one-on-one and group settings.To perform this job successfully, an individual must have intermediate to advanced skills using Microsoft Office Suite (Word, Excel, and PowerPoint). Must have experience working with communications related software and deep understanding of print management and publication processes.
Bachelor's degree required, master's preferred. A minimum of ten years of editorial and/or project management experience in communications, journalism, public relations, or a related field is required. Supervisory experience preferred. Higher education background is preferred.
This position requires consulting leadership at all organizational levels, and exceptional interpersonal, organizational, and customer service skills. Strong project management experience, with the ability to multi-task, and manage projects from inception to fulfillment.
The duties of this position require exceptional written and verbal communication skills, with superior editing experience and the ability to develop articles for publications, routine reports, and business correspondence.
Must be able to speak effectively in one-on-one and group settings.To perform this job successfully, an individual must have intermediate to advanced skills using Microsoft Office Suite (Word, Excel, and PowerPoint). Must have experience working with communications-related software and a deep understanding of print management and publication processes.
A Master's preferred. An engaged member of established organizations and associations in your field of expertise is preferred.
Certifications, Licenses, Restrictions :None
Physical Demands:While performing the duties of this job, the employee is regularly required to: use hands to handle office supplies, operate computer and other office equipment, talk, walk, sit, and hear. The employee is frequently required to: reach with hands and arms. The employee is occasionally required to: stand, climb or balance, stoop or kneel, and lift and/or move up to 15 pounds. Specific vision abilities required by this job include the ability to adjust focus.
While performing the duties of this job, the employee is regularly required to: use hands to handle office supplies, operate computer and other office equipment, talk, walk, sit, and hear. The employee is frequently required to: stand and reach with hands and arms. The employee is occasionally required to: climb or balance, stoop or kneel, and lift and/or move up to 15 pounds. Specific vision abilities required by this job include the ability to adjust focus.
Days
% Travel Required:1% - 25%
Full Time/Part Time:Full-time
FLSA:Exempt
Number of Vacancies:1
Posting Number:SC0640P
Posting Open Date:01/12/2024
Open Until Filled:Yes
EEO Statement:Spelman College is an EEO/Minority/Female/Disabled/Veteran/Title IX Employer and we participate in E-Verify. We are a smoke-free campus.
COVID-19 Vaccination Protocol:Due to the heightened risk of contracting COVID-19 and the spread of variants, Spelman College requires up to date COVID-19 vaccination of all faculty, staff, and students (collectively "Campus Community") that have job duties, attend classes, or are otherwise present on campus. You will need to submit proof of up-to-date COVID-19 vaccination: full vaccination and a booster (when eligible) or a single dose of the bivalent vaccine) prior to your first day on campus or you may seek a medical or religious exemption to the vaccination requirement by providing the necessary documentation to: Yemi Brown, PharmD Manager of COVID-19 Operations, at ibiyemibrown@spelman.edu. Upon receiving your Spelman Technology log-in credentials, please keep your vaccination or exemptions records up-to-date using Etrieve.
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