Social Media Specialist
Holman Enterprises

Job Info

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At Holman, we exist to provide rewarding careers and better lives for employees and their families. We hire, train, empower, and reward exceptional people. Our journey is guided by our desire to get it right every time and the acknowledgement that we have an opportunity to be better. To be better, we have to do better, and to do better we must know better. That's why we are listening, open to learning new things - about ourselves and each other. We will never stop striving for improved diversity, equity, and inclusion because we are successful together when we feel trusted and supported. It's The Holman Way.

At Holman, your total compensation goes beyond your paycheck. To position you for success and provide a rewarding career and better life for you and your family, Holman is proud to offer you the benefits you deserve; including protection against illness, disability, loss of work, or preparation for retirement. Below is a brief overview of these programs (programs may vary by country or worker type):

• Health Insurance
  
• Dental Insurance
  
• Life and Disability Insurance
  
• Flexible Spending and Health Savings Accounts
  
• Employee Assistance Program
  
• Retirement Plan
  
• Paid Time Off
  
• Tuition Reimbursement
  

Holman is looking for a Social Media Specialist to join the Holman Family.

• Design and implement social media strategies to align with Holman goals
• Research content to create posts and buyer and audience personas to apply to social strategy
• Improve brand reach, perception, engagement, audience
• Identify trends and insights to optimize spend and performance
• Provide relevant social media expertise to colleagues in other areas of the business to improve results
• Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Develop and implement a corporate social media strategy
• Monitor online activity across geographical areas to ensure compliance with established guidelines and best practice rules for online tools
• Identify trends and insights to optimize spend and performance
• Encourage greater social media participation
• Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand's social media strategy
• Research buyer persona and audience and apply to social media strategy
• Collect, analyze, and make recommendations on social media direction and strategy based on metrics
• Plan, schedule, post and implement the company's social strategy
• Collaborate with internal customers and team members and leadership

Education and/or Training:

• Bachelor's degree in marketing, communication or related field.
• Ability to use social media for impressions and brand awareness
• Understanding of web traffic metrics, marketing analytics tools, and ad serving tool

Relevant Work Experience:

• 3-5 years of related experience in enterprises social media or social media consulting
• Excellent knowledge of social media platforms including (Instagram, Facebook, TikTok, Twitter, LinkedIn, and others to be determined or future relevant platforms)
• Knowledge of social media KPIs, web traffic metrics and SEO
• Creation and execution of digital strategy

Planning/Organizing/Managerial Knowledge:

• Excellent critical thinking, time-management and problem-solving skills

• Excellent project management and collaboration skills
• Create a strategic plan, and track towards deliverables on that plan
• Read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Compute rate, ratio, and percent and interpret graphs.
• Report findings using mathematical software.
• Define problems, collect data, establish facts, and draw valid conclusions.

Holman is a global automotive leader that serves both commercial and consumer clients The Holman Way by always doing the right thing for our people, our customers, and the community since 1924. The Holman story began nearly a century ago as a single Ford dealership in New Jersey. Today, Holman, headquartered in Mount Laurel, New Jersey, is one of the largest family-owned automotive service organizations in North America with more than 6,500 employees across North America, the UK, and Germany.

Holman delivers a unique range of automotive-centric services including industry-leading fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States. Guided by its deeply rooted core values and principles, Holman is continuously Driving What's Right.

Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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