SEO & SEM Specialist
Colgate Palmolive

Job Info

---

No Relocation Assistance Offered
# 115760 - Phoenix, Arizona, United States

CP Skin Health Group is a place for your career to thrive! We offer opportunity, challenge, and a great team of driven and dynamic individuals. Encompassing the innovative skincare brands of PCA SKIN, EltaMD, and Filorga, CP Skin Health Group is a fast-paced, agile organization dedicated to providing skin care solutions that are backed by science.

CP SkinHealth Group is a part of the Colgate-Palmolive family, which provides our team with domestic and global career growth opportunities in all departments. Our rich benefits package includes medical, dental, vision, matching 401K, company-paid disability and more. Plus our employees have access to our amazing skin care products!

We are looking for an SEO/SEM Specialist to join our team to lead the execution of CP Skin Health Group's holistic search and content marketing strategy across the B2C and B2B (Professionals) journey. The SEO/SEM Specialist is responsible for leading Search Engine Marketing across all brands to deliver on our commercial strategy to increase brand visibility. The SEO/SEM Specialist interacts with Digital Media & Communication Lead, Marketing team, Digital Commerce Team, search and content agency partners & Analytics team to drive business results.

What You'll Do:

• Lead the development and execution of our content strategy working with our agency partner to deliver helpful and inspiring content at regular cadence for brand blog
• Leverage SEO strategy across blog and web properties to meet customers where they are looking
• Partner with the agency and the Digital Media & Communications Lead to define a SEM / keyword strategy to drive goal of increasing brand visibility
• Work with agencies and internal partners (e.g. brand steward, education team) to drive SEM and key content and engagement with users. Partnership would cover both consumer and professional user journeys. Content briefing would cover primarily brand Website, but also should include eCommerce, CRM, & social
• Collaborate with Media team, Agency, Marketing & Digital Commerce teams to share insights / inform on-platform SEM strategy & overall media mix
• Define and drive strategic search goals/KPIs (e.g., Paid Search CPCs, Impression traffic, ROAS, retention, lifetime value) across brand initiatives and user journey opportunities.
• 2 way sharing of best practices with global search team

What We're Looking for:

• Proven record of search marketing execution
• Knowledge of search strategies and trends
• Ability to lead cross-functional teams and manage simultaneous projects and needs
• Holistic search strategy and mindset
• Proven experience with Search Engine Marketing strategies and technical expertise
• Analytical and process oriented
• Strong initiative and results oriented
• Ability to manage ambiguity and thrive
• Strong Project Management skills
• Leader and Team player with excellent interpersonal skills, particularly with diverse cultures
• Thrives on digital innovation and evaluating trends in a changing landscape
• Actively seek in-depth understanding of how paid search/SEM interacts with display media, paid social, SEO, mobile, social, retailers and content
• Cross functional collaboration with other departments to determine long term solutions

Required Qualifications

• Bachelor's degree with 4+ years of search experience
• Experience connecting dots between content and search drivers
• Experience work with standard search industry reporting and diagnostic tools and SEO platforms (e.g. including Google Analytics, Google Adwords, Google Search Console, Google Keyword Planner, SimilarWeb, BrightEdge)
• Knowledge of ad-serving and bid Management technologies

Preferred Qualifications

• Master's degree or MBA
• Prior working experience Experience at Client or Agency leading strategic search and planning, activation of Search (SEM and SEO), including eSearch, Skin Care or CPG experience highly preferred
  

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

For more information about Colgate's global business, visit the Company's web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill's Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom's of Maine please visit http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

This job has expired.