Senior Marketing Strategy Analyst (Adult Learner Recruitment Division)
EAB

Job Info

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About EAB

At EAB , our mission is to make education smarter and our communities stronger. We harness the collective power of more than 1,900 schools, colleges, and universities to uncover and apply proven practices and transformative insights. And since complex problems require multifaceted solutions, we work with each school differently to apply these insights through a customized blend of research, technology, and services. From kindergarten to college and beyond, EAB partners with education leaders, practitioners, and staff to accelerate progress and drive results across three key areas: enrollment management, student success, and institutional operations and strategy.

At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their community. See how we've been recognized for this dedication to our employees by checking out our recent awards .

For more information, visit our Careers page.

The Role in Brief:

Senior Marketing Strategy Analyst (Adult Learner Recruitment Division)

The Senior Marketing Strategy Analyst will discover, analyze, and communicate optimal marketing strategies that accelerate results for all partners. The role will leverage EAB's unparalleled marketplace insight into cross-partner analyses that demonstrate authority and clearly demonstrate EAB's value. The Marketing Strategy Analyst will be central to the Analytics team mission to turn data into information, information into insight and insight into business decisions.

This role is based in Richmond, VA.

Primary Responsibilities:

Marketing Analysis and Reporting:

• Partner with Adult Learner Recruitment (ALR) leadership and other teams with cross-partner campaign research, trend discovery, learning agenda analysis, program optimization recommendations and other marketing analyses.
• Communicate findings through case studies and other presentations.
• Discover and advocate improvements to reporting and data capabilities that will enhance corporate visibility into campaign performance and systematic identification of opportunities that improve partner outcomes.
• Prepare ad-hoc research and reporting for learning agenda, pilot campaigns, and other marketing initiatives as needed.

Data Mining and Visualization:

• Identify, analyze, and interpret trends or patterns in complex data sets to perform strategic analysis and research.
• Explore evolving student-level data using robust analytical methodologies to drive marketing strategies and identify new opportunities to optimize EAB marketing campaigns.
• Lead Analytics team to articulate the value that EAB brings to the marketplace through use of cross-partner student-focused data.
• Utilize appropriate data visualizations to translate analytic results and impacts for full organizational understanding.

Basic Qualifications:

• Bachelor's degree in a business, marketing, or quantitative field
• 3-4 years' experience using data analysis to generate insightful findings
• 2+ years' experience using SQL or other query tools/languages to perform data manipulation, with a working knowledge of databases
• 2+ years' experience with business intelligence software, preferably Tableau
• Exceptional analytic skills with a focus on converting investigation into strategy
• Strong communication skills (verbal and written) with the ability to articulate findings and strategies clearly and effectively
• Detail oriented and well organized
• Ability to collaborate with diverse functional areas to successfully complete projects
• Strong work ethic, ability to work independently, and a desire to own projects from inception to presentation

Ideal Qualifications:

• 2+ years' experience in direct marketing or higher education analytics
• Experience developing data focused PowerPoint presentations

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.

• Medical, dental, and vision insurance; dependents and domestic partners eligible
• 401(k) retirement plan with company match
• 20+ days of PTO annually, in addition to paid firm holidays
• Daytime leave policy for community service or fitness activities (up to 10 hours a month each)
• Paid parental leave for birthing and non-birthing parents
• Phase Back to Work program for employees returning from parental leave
• Infertility treatment coverage and adoption or surrogacy assistance
• Wellness programs including gym discounts and incentives to promote healthy living
• Dynamic growth opportunities with merit-based promotion philosophy
• Benefits kick in day one, see the full details here.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

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