Senior Director, Strategic Marketing - Smart Water Software Solutions
Badger Meter

Job Info

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Why Badger Meter?
Are you looking to join a dynamic team where you have the autonomy and challenge that lets you learn and grow your career? Are you energized when you know that your contributions matter and make a difference in business success? If yes, then Badger Meter may be a great place for you!
For more than 115 years, Badger Meter has provided strong, stable financial growth, in turn providing employees with the opportunity to build long, successful careers. As a leading manufacturer of flow measurement technology, Badger Meter offers many opportunities to measure what matters in protecting the world's water and other precious resources. Our company is large enough to continually drive market innovation, all while we maintain a collaborative and flexible working atmosphere.
What You Will Contribute:

Badger Meter is looking to add a Senior Director to our Leadership team. Successful candidate can be based anywhere in the United States. This newly created role will be responsible for developing and executing the global software strategic plans, managing organic and inorganic growth platforms, shaping the solutions roadmap, and ensuring execution of the marketing plans. This position manages the US-based software marketing team.

Primary Accountabilities:

• Drive organizational thought leadership in current and future state of business end-markets across key regions globally. Identify and monitor short- and long-term industry trends.
• Develop and deploy growth strategies that deliver above-market growth. Analyze potential market opportunities to provide a basis for investment.
• Develop and manage growth roadmaps and priorities (organic and inorganic) that enhance competitiveness in target markets.
• Identify market and portfolio adjacencies; provide M&A targets that lead to strategic alliances/acquisitions that enhance value propositions.
• Develop a strategy for winning against the competition. Analyze and benchmark the competitive landscape, assessing their strengths and weaknesses to identify opportunities.
• Determine effective ways to deliver solutions for the identified strategic opportunities / challenges. Where there are gaps in the offering, analyze buy, build or partner to complete the solution.
• Continuously assess commercial capabilities against competitors and against global best practices to find areas where significant improvements are possible.
• Ensure execution of marketing strategy.
• Develop and deploy solutions through value propositions and marketing programs in conjunction with product and commercial teams.
• Create and manage the marketing plan, covering programs to enhance awareness, preference and selection, with measurements and goals.
• Scope and lead voice of the customer, including collecting and analyzing data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

Qualifications:

• 10+ years of progressive experience with at least 5 years leading a solutions marketing team
• Prior experience leading the strategic growth and direction of software/data technology solutions within a B2B industrial setting
• Strategic thinking and decision making
• Organizational leadership and influence
• Bachelor's degree from a four-year college preferably in Business, Marketing or Engineering, MBA or Master's Degree preferred
• Must be willing to travel 50% of the time

Preferred Qualifications:

• Knowledge of the smart water and/or water distribution markets
• Demonstrated success launching new software products
• Experience with artificial intelligence (AI) and leveraging AI in software offerings
• Global fluency

Equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the "EEO is the Law" poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

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