Senior Digital Media Marketing Strategist
MMC

Job Info

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Do you enjoy setting strategy, managing, and continually improving digital media campaigns? Experienced in optimizing campaign performance, including lead conversions and sales, using best practices, data, and testing as the guide? If so, the Senior Digital Media Marketing Strategist role is for you! As part of the Indirect Sales & Marketing team you'll be responsible for driving sales and leads for Mercer's Career Products business through a multi-channel, digital media go-to-market strategy.

Mercer is seeking candidates for the following position based in one of the following Mercer offices: Louisville, KY, Chicago, Nashville, Indianapolis and Cincinnati office:

Senior Digital Media Marketing Strategist

What can you expect?

• Work that challenges you to deliver impactful, innovative ideas and solutions to generate off-the-shelf sales and drive leads
• A test and learn environment where new ideas to drive impact are encouraged
• Work within a highly collaborative team environment, working closely with the Digital & Ecommerce Leader
• A company committed to enhancing the health, wealth, and careers of the clients we serve and their employees - and a company equally invested in the development of our people

What is in it for you?

• Competitive pay, full benefits package - starting day one (medical, dental, vision, STD/LTD, life insurance, generous 401k match, and automatic contribution)
• Generous paid time off for vacation, sick, company holidays, and time to give back to your community; flexible work culture
• Business Resource Groups which provide access to leaders, relevant volunteer and mentoring opportunities, and interactions with counterparts in industry groups and client organizations.
• A culture of belonging, innovation, collaboration, internal mobility, and extraordinary career opportunities through our four businesses: Marsh, Mercer, Guy Carpenter, and Oliver Wyman, each consistently ranked the industry leader in their fields.

We will count on you to:

• Design, implement, manage, and continually optimize a digital media marketing strategy across paid and organic media channels and digital touch points including PPC, social, display, content, and email to drive leads and product sales
• Identify, implement and continually test creative messaging, landing pages, media placements/partners, and offers to improve conversion rates and return on ad spending.
• Collaborate with internal product marketing strategists and content SMEs to understand priorities, identify opportunities, and integrate digital media into larger prospect communication and asset development efforts
• Activate media plans in-market including target audience profiles, creative asset identification/development, messaging, and lead nurturing/routing
• Source information and stay informed on competitor activity in the digital media space

What you need to have:

• Bachelor's degree in Marketing, business or related field, or equivalent experience
• 5 years' experience in online/digital marketing, media management, or ecommerce
• Clear understanding of digital marketing objectives and best practices; analytics and KPIs
• Ability to work independently and collaboratively in a fast-paced environment with a high degree of accuracy
• Good interpersonal skills, ability to clearly communicate ideas and influence peers

What makes you stand out?

• Experience with direct response tactics for sales and lead generation and knowledge of best practices for applying these in an online environment
• Experience working on B2B and/or HR audience campaigns
• Google Analytics and/or Marketo experience

Mercer believes in building brighter futures by redefining the world of work, reshaping retirement and investment outcomes, and unlocking real health and well-being. Mercer's more than 25,000 employees are based in 43 countries and the firm operates in over 130 countries. Mercer is a business of Marsh McLennan (NYSE: MMC), the world's leading professional services firm in the areas of risk, strategy and people, with 83,000 colleagues and annual revenue approaching $20 billion. Through its market-leading businesses including Marsh, Guy Carpenter and Oliver Wyman, Marsh & McLennan helps clients navigate an increasingly dynamic and complex environment. For more information, visit https://www.mercer.com/. Follow Mercer on Twitter @Mercer.

Marsh McLennan and its Affiliates are EOEMinority/Female/Disability/Vet/SexualOrientation/Gender Identity employers.

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