Senior Digital Marketing Specialist, Morrisville
Teleflex

Job Info

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Expected Travel: Up to 10%

Requisition ID:4382

About Teleflex Incorporated

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people's lives. We apply purpose driven innovation - a relentless pursuit of identifying unmet clinical needs - to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit teleflex.com.

Anesthesia and Emergency Medicine-At Teleflex, we promote the use of advanced anesthesia and emergency medicine techniques to help improve outcomes and reduce healthcare costs. We equip clinicians with some of the most advanced medical devices on the market today, from our world-class brands including:

• LMA® and Rüsch® airway management devices designed to help reduce the risk of airway-related complications
• Arrow® pain management products designed to improve patients' post-operative pain experience
• The Arrow® EZ-IO® System that helps address the time-critical challenge of emergency vascular access, and
• QuikClot® and QuikClot Control+® hemostatic devices, used by hospitals, EMS, and the military for hemorrhage control in a broad range of bleeding situations.

Join a dynamic, growing team that offers healthcare providers advanced medical technology solutions that make a difference in patients' lives.

Position Summary

The Digital Marketing Specialist, Anesthesia and Emergency Medicine (AEM), will build awareness of and drive preference for the Teleflex brand across target audiences through marketing automation and other digital programs. This involves a high level of cross-functional collaboration with Marketing Communications (MarCom) Product Marketing, Clinical, Legal/Compliance, and Regulatory, as well as other functional areas.

Principal Responsibilities

• Lead the planning and execution of marketing automation and digital advertising campaigns that support the strategic marketing plan
• Collaborate with Marketing and MarCom on audience targeting and segmentation, KPI definition, content, timing and budgeting
• Hands-on execution of marketing automation campaigns in the SAP Marketing Cloud platform
• Work directly with association media partners to negotiate, buy and track digital advertising
• Manage, either directly or through an external partner, other digital advertising such as PPC, search and programmatic
• Produce reports/dashboards to assess marketing automation and digital advertising campaign metrics. Analyze and provide recommendations to optimize performance
• Ensure compliance with legal and regulatory guidelines, global/regional email marketing regulations, and internal standard operating procedures (SOPs)

PRIMARY RELATIONSHIPS / INTERFACES
• Marketing / Product Managers
• Marketing Directors
• Vice President of Marketing
• Marketing Communications (within and outside the AEM BU, including International MarCom)
• Clinical and Medical Affairs
• Legal
• Regulatory
• Corporate Brand Management and Communications
• External Partners (e.g., creative agencies, graphic designers, video production houses, platform vendors)

Education / Experience Requirements

• Bachelor's degree
• 5+ years of digital marketing experience (medical device, healthcare, or other regulated industry a plus)
• 2+ years experience in marketing automation with an enterprise-level solution such as SAP Marketing Cloud, Eloqua, Marketo or Pardot
• Experience with content management systems and analytics platforms, including Google Analytics
• Ability to analyze marketing plans to develop appropriate digital marketing strategies and tactics
• Excellent writing skills and strong verbal communication
• Ability to build strong relationships in a matrixed environment; lead and influence laterally
• Strong project management skills with a high tolerance for change; self-motivated, conscientious and detail-oriented in completing deliverables
• Experience with MS Office Suite, Adobe Creative Suite and HTML a plus
• Experience using Salesforce a plus

Specialized Skills / Other Requirements

TRAVEL REQUIRED : 15 %

Teleflex, Inc. is an affirmative action & equal opportunity employer. D/V/M/F. Applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 262-439-1894.

Teleflex is the home of Arrow®, Deknatel®, Hudson RCI®, LMA®, Pilling®, Rüsch®, UroLift® and Weck® - trusted brands united by a common sense of purpose.Teleflex, the Teleflex logo, Arrow, Deknatel, Hudson RCI, LMA, Pilling, Rüsch, UroLift and Weck are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.

© 2021Teleflex Incorporated. All rights reserved.

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