Senior Consumer Insights Manager
Galderma Laboratories

Job Info

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Company Overview
The Proactiv Company is a leader focused on the global consumer acne market. The Proactiv Company is a joint venture between Galderma, the world's largest independent global dermatology company and Guthy-Renker LLC, a leading direct marketing company.

It unites Galderma's science-based innovation and expertise in dermatology with Guthy-Renker's consumer insights and digital expertise under the Proactiv brand, the world's leading non-prescription acne brand.

For more information, please visit www.proactiv.com

Job Description
The Senior Brand and Consumer Insights Manager supports Proactiv in acquiring and retaining customers by providing analyses, insights and executional support to various new initiatives. This position helps the company understand the current and target consumer (who, what and why) and how to engage and motivate them in both the retail and direct-to-consumer environment especially around new product or customer experience launches. This position reports to the Vice President, Brand Marketing.

Job Responsibilities

• Be "the voice of the consumer" to drive a consumer-centric approach in all aspects of the Proactiv brand strategy/equity initiatives, acquisition, retention and innovation pipeline.
• Drive Proactiv's external focus through a deep understanding and analysis of the competitive environment and key consumers, market and category trends to ensure successful growth strategies are in place and decision making is data oriented.
• Collaborate with key marketing colleagues (Brand, Innovation, Channel Marketers) to identify the key business questions and build and execute robust yet cost-efficient consumer research plans to drive decision making.
• Partner with Database Analytics to identify prolific consumer segments for targeting, then present insight-based inputs and recommendations that will enable Proactiv to engage customers more effectively in acquisition and retention-based activities.
• Partner with Customer Experience, Web, and Call Center teams in order to leverage owned properties for surveys and programs to support engagement with the brand.
• Drive Proactiv's culture and mindset of moving from data to understanding to strategic insight, including ability to answer business and brand questions in an integrated manner building the consumer journey.
• Share ownership with marketing for concept development and other research stimulus preparation.
• Manage relationships with external vendors to insure successful execution of research projects.
• Primary focus on North American market, with potential to support international Proactiv markets as directed by Vice President or General Manager.
• Other duties as assigned.

Minimum Requirements

• Bachelor's Degree in Marketing, or another related field, required;
• Master's Degree, preferred.
• Eight (8) or more years relevant market research experience, required.
• Four (4) or more years' experience in managing A/B tests or campaigns, desired.
• Direct experience with manipulating and presenting consumer syndicated data (IRI, Nielson) desired.
• Advanced in consumer understanding and insights generation in the fast-moving consumer goods or direct-to-consumer product company.
• Advanced in technical and methodological knowledge of qualitative and quantitative methodologies, including advanced digital tools, Customer Relationship Management models, Direct Marketing models and product home testing. Experience for Over the Counter (OTC) or Cosmetics preferred.
• Deep knowledge of the US market required; Global market research experience ideal (experience in 1-2 markets in addition to the US).
• Advanced in linking consumer knowledge with brand equity & innovation.
• Thought leader in pooling, synthesizing and turning consumer and market data into strategies and initiatives to feed brand growth and equity.
• Strong oral and written communication skills; Ability to present and distill summaries to all levels of the organization.
• Results orientated with a hands-on, can-do attitude.
• Ability to translate experience to strategies for improving results/ ideas. Ability to 'zoom in'(deep dive) and 'zoom out' (big picture).
• Ability to manage stress and dynamic environmental changes.
• Ability to manage ambiguity and "conditional" problem solving.
• High level of approachability, and conflict management skills.

Other Important Information
The work environment characteristics and physical requirements described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing duties of this job, the employee may or may not be frequently/or occasionally required to:

• Stand; walk; sit; climb or balance; stoop; kneel; crouch; talk or hear; and taste or smell
• Climb stairs or ride elevators
• Lift and/or move up to 25 pounds
• Use close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus
• Manipulate keyboard or otherwise access computer, telephone and hand-held devices
• Be exposed to outside weather conditions while going in and out of office buildings
• Be exposed to moderate noise level usually in warehouse settings
• Be exposed to moving equipment, mechanical parts, and/or high places; or moving between air-conditioned and non-air-conditioned environments

This job has expired.