Product Marketing Manager Subscription
Brother USA

Bridgewater, New Jersey

Posted in Retail

This job has expired.

Job Info

Let's Grow Together

Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way.

The Senior Manager, Product Marketing, Subscription manages the retention strategy for the ink and toner subscription business, a key strategic priority for Brother. As the team's subscription expert, this role collects consumer insights and data to identify new opportunities, strengthen engagement, and minimize churn.


Program Management - Retention (Subscription)

  • Manage retention strategy and execution for the subscription business including ownership of the product life-cycle post-sign-up, ensuring strong engagement and high consumer satisfaction
  • Ensure all consumer touchpoints are in-line with business and product strategy
  • Act as the subscription subject matter expert, staying on top of industry best practices and ensuring expertise across the broader team
  • Recommend focus and direction regarding the product marketing strategy for the subscription business, leveraging expertise to find unique solutions
  • Act as an advocate for the best Customer Experience that will encourage fast consumer adoption of Brother Genuine ink and toner

Analytics & Insights

  • Set and monitor KPIs on for key metrics including churn, attach, MRR/ARR, etc., identifying risks and opportunities and then making recommendations for program improvements
  • Initiate deep data analysis and data mining together with Business Analysts to position Brother for future growth
  • Assess and optimize subscription pricing plans

Continuous Improvement (PDCA)

  • Develop and execute consumer engagement efforts to ensure continuous improvement of the consumer experience, ensuring voice of customer is being reflected in program strategy
  • Identify and implement cross-sell and up-sell customers within the customer journey
  • Analyze and understand customer needs, identify gaps in the program set up and execution, pinpoint improvement opportunities, and execute program optimization

Cross Functional/HQ Coordination

  • Coordinate with eCommerce (including to ensure optimal communication and consumer experience
  • Engage a cross-functional team in marketing, customer service, and IT to deliver an exceptional customer experience
  • Build collaborative working relationship with Japanese counterparts requiring some early morning or evening conference calls


  • Bachelor's Degree Marketing, Business, Strategy, or similar field - Required
  • Master's Degree Marketing, Business, MBA, or similar field - Preferred
  • Minimum 8 years A combination of the following:
  • Experience driving a subscription business with a strong understanding of retention/acquisition strategies, key subscription metrics and best practices
  • Experience synthesizing large amounts of qualitative and quantitative data to create strategic recommendations
  • Experience managing projects involving continuous improvements around product or processes
  • Experience managing a product lifecycle and taking a product/service to market
  • Minimum 1 year Experience working in matrix organization
  • Minimum 1 year Experience in product marketing, business development, or other related fields
  • Minimum 1 year Experience working with E-Commerce
  • Knowledge of Microsoft Office (Outlook, PowerPoint, Word, Excel)
  • Knowledge of marketing research and syndicated data (NPD, IRI, Nielsen)
  • Expert knowledge on the product/service subscription business model
  • Strong analytical skills, with the ability to leverage data to make strategic recommendations
  • Strong understanding of product lifecycle, specifically with taking a product/service to market
  • Strong communication skills (verbal & written)
  • Ability to present at all levels of the organization
  • Ability to collaborate and build strong relationships across the organization and externally

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

This job has expired.

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