WHO WE ARE
LexisNexis Legal & Professional is a leading global provider of legal, regulatory and business information and analytics that help customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world. We're seeking a strong and motivated CounselLink Product Marketing Manager to be key contributor in a high-performing Product Marketing team.
WHAT'S EXCITING ABOUT THIS JOB
This is an exciting opportunity for a results-driven self-starter who possesses the confidence and skills to collaborate and communicate across functions and levels, delivering the assets and programs that will most effectively drive a growing product, support sales, and retain customers. Product Marketing at LexisNexis involves everything from developing marketing strategies, value propositions, and messaging platforms, to drafting customer-facing messaging, launching campaigns, tracking conversions and more. If you're interested in a multifaceted position that includes owning marketing strategy, overseeing execution, and so much more, let's connect!
BRING YOUR PASSION AND EXPERTISE:
Product Launches & Releases: Plan, communicate, and deliver product GTM and marketing assets, collaborating with customer marketing and sales enablement and managing stakeholder engagement
Product Campaigns: Manage, execute and report on successful digital campaigns and media plans complete with landing pages, social, email, paid ads, native articles, thought leadership, press coverage, etc., driving brand awareness and lead generation across segments
Strategic Marketing: Understand the product development roadmap and customer-marketing plans to build a product marketing strategy that best positions the business to achieve objectives
Market Research & Testing: Conduct market and customer research to gather data about target personas, positioning, messaging and creative. Develop strategic A/B tests based on learnings and to validate insights
Positioning & Messaging: Develop value propositions, elevator pitches, use cases, competitive claims, and customer-facing messaging
Product & Customer Immersion: Achieve product expertise and command of customer personas across segments and roles. Become a product evangelist
Asset Development & Execution: Create marketing and sales enablement collateral, presentations and video as well as content such as white papers, case studies, articles and blog posts
- Exceptional writing skills a must; may include writing copy for sales flyers, landing pages, blogs, video scripts, emails, presentations and more
- Strong marketing communication skills
- Deep experience developing value propositions, positioning statements, and customer-facing messaging
- B2B experience required; experience in legal, software, or technology environment a plus
- MBA, JD, or legal industry experience a plus
- Ability to manage in a fast-paced agile product development environment
LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact firstname.lastname@example.org or if you are based in the US you may also contact us on 1.855.833.5120.