Job Description
If you're looking for a meaningful career, you'll find it here at Webster. Founded in 1935, our focus has always been to put people first--doing whatever we can to help individuals, families, businesses and our colleagues achieve their financial goals. As a leading commercial bank, we remain passionate about serving our clients and supporting our communities. Integrity, Collaboration, Accountability, Agility, Respect, Excellence are Webster's values, these set us apart as a bank and as an employer.
Come join our team where you can expand your career potential, benefit from our robust development opportunities, and enjoy meaningful work!
Position Summary
The Performance Marketing Manager is responsible for designing and implementing a series of data-driven measurable performance marketing programs to increase new client acquisition and existing customer engagement to increase revenue growth. These programs will include both 'always on' digital programs as well as the performance marketing component of multi-channel marketing campaigns. The incumbent will heavily leverage vendors and marketing technology to implement programs efficiently. This position will be responsible for driving growth and customer engagement within the Consumer Bank (B2C) segments while meeting financial, marketing, regulatory, legal, operational, product, project, and strategic objectives.
Key Responsibilities
Performance Marketing Planning & Execution
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