Marketing Manager, Point of Care Diagnostics
Zoetis

Job Info

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The Marketing Manager, Point of Care Diagnostics will be responsible for defining strategy, planning, forecasting, execution, determining product development needs, and ultimately be accountable for P&L results for the assigned products within our Point-of-Care Dx portfolio.

Key Responsibilities

• Lead the strategic planning efforts for the assigned products; including market analysis, brand positioning, messaging, pricing, and development of a communications plan focused on both external and internal customers.
• Lead short and long-term financial planning, development of sales and operating budgets, management of (and operating within) approved financial parameters to enhance profitability.
• Manage demand forecasts for assigned products.
• Operating Plan preparation and execution for assigned products.
• Develop, implement, and measure multi-channel marketing initiatives to educate veterinarians and drive clinic demand leading to overall market growth and increased diagnostic testing.
• Provide timely and effective marketing materials and programs to the Sales Force and all channel partners in support of demand creation efforts.
• Be highly responsive in managing all communications with customers and internal colleagues.
• Develop a strong knowledge of competitive landscape and customer insights including managing all competitive intelligence.
• Prepare performance updates, provide reports, feedback, and manage communications to appropriate Zoetis Senior Management.
• Actively work with multiple internal stakeholders (Medical, Marketing Communications, Sales, Channel, Market Research, Regulatory, Legal, Finance, Learning & Development, Manufacturing, Global Marketing) and external agencies to drive strong market growth and increase demand.

Qualifications & Experience

These qualifications, experiences, and skills are highly desirable; however, they do not preclude exceptions based on an individual's performance history and demonstrated potential.

• Bachelor's required, MBA preferred or equivalent work experience.
• Minimum of 5-7 years of relevant experience, preferably in animal health or Diagnostics, with a history of demonstrated success in delivering business results in innovative and rapidly changing environment.
• Excellent understanding of science-based marketing and the marketing process.
• Proven ability to develop and deliver best-in-class integrated marketing plans and programs to address a dynamic market.
• Ability to favorably influence people without direct authority. Strengths in team and relationship building.
• Strong written and verbal communication, project management, and computer software skills among standard company programs.
• Highly responsive and results oriented. Strategically agile and energized by a fast-moving environment.
• Strong business/financial acumen, analytical thinking, problem-solving skills with attention to detail
• Proven ability in handling and effectively prioritizing multiple projects while maintaining a positive attitude and meeting deadlines.
• Thrives in fast-paced environments and can adapt quickly to shifting priorities
• Ability to travel to internal and external meetings, and customer interactions (20%).

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

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