Marketing Manager
PCMA

Job Info

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A Global Leader in Business Events

PCMA is the world's largest and most forward-thinking community for Business Events Strategists and organizers, providing senior-level education, networking, and market intelligence for the global business events industry.

Our vision is to drive global economic and social transformation through business events.

Headquartered in Chicago, PCMA world class management team oversees 17 chapters throughout the United States, Canada, and Mexico with members in more than 40 countries globally - and growing!

We hire ambitious, capable professionals who thrive on entrepreneurial spirit, collaboration and who what to "Change the Way the World Works". Our people are passionate about progress, welcome constant change and understand the value of engagement and success. We love coming to work because we believe in our products, services, and our culture.

Above all, our People are valued. They play a meaningful role in building solutions and shaping the future of PCMA. We believe that having a diverse workforce is not enough, we also need to build a culture of inclusion that leverages the strengths of all our employees.

The Marketing Manager Role

The Marketing Manager will develop and implement marketing strategies and community initiatives that engage, inspire, and educate business event professionals. This role will work directly with an in-house marketing team, internal business owners and outside partners to develop, create, execute, and measure marketing plans for PCMA's events and membership business units.

Key Accountabilities:

• Work with cross-functional teams to develop and measure innovative marketing plans for business event marketers and membership acquisition and retention programs that build PCMA brand equity and achieve financial goals.
• Manage the production of marketing & communications materials including developing briefs, editing content, managing video production, and deploying digital, email and social campaigns.
• Develop market intelligence briefings for each marketing activation/project based on external and internal insights and data.
• Analyze program performance results, develop actionable recommendations and ways to optimize results
• Facilitate collaborative relationships with colleagues and identify cross-promotional business opportunities
• Understand the latest trends, technologies, and methodologies across the cultural and marketing landscape
• Manage assigned activation budgets and ensure marketing initiatives are completed on-time and on -budget.

This job has expired.