Marketing Manager
Caterpillar

Job Info

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Career Area:
Marketing
Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Your Impact Shapes the World at Caterpillar Inc

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Job Summary:

As a Marketing Manager , you will play a critical role in developing the North America marketing strategy as it relates to growth objectives for engines and parts as well as both the Caterpillar and Perkins brands. The Marketing Manager serves as the primary go-to person for all marketing needs within the region; provides regional marketing leadership; and liaise, collaborate and coordinate work with the global marketing manager, product, dealer/distributor development and sales teams around the world. The role will play a critical part in delivering Industrial Power Systems strategy and growth objectives in North America.

What You Will Do:

• Work with global marketing team, including insights, digital, and product marketing, to create annual strategy and marketing plan.
  
• Develop and lead a team a North America based team in the execution of a detailed annual regional marketing plan to support delivery of regional business plans for engine and parts sales
  
• Mine customer insights, sales and data to and translate into innovative program strategies and partner closely with customer insights teams to effectively represent the mind of the customer.
  
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  
• Provide support and direction to the broader marketing team through mindful planning, production and execution of IPSD marketing programs and collaborations, including but not limited to: establishing strategy and objectives, writing creative briefs, overseeing budgets, managing relationships with internal and external stakeholders including regional marketing, product marketing and sales teams.
  
• Develop, document and share with the regional sales teams, market insights, market analytics and understanding that drive future sales and marketing activities
  
• Identify and build consensus on KPIs for all programs; analyze performance results and make appropriate recommendations for future programs.
  
• Collaborate and network with the peer group, the broader sales and marketing organization, product teams, dealers and distributors to continually improve quality and velocity of regional marketing activities.
  
• Lead the development and execution of digital marketing, e-commerce and account-based marketing activities to achieve KPI targets and marketing ROI.
  

What You Will Have:
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Additional Information

• Relocation assistance is available
  
• This position can be located in Seguin, TX, Dallas, TX or Houston, TX and offers a flexible work environment
  
• Up to 50% travel
  

What You Will Get:

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.

Here you earn more than just a salary. Because we value your performance, we offer a total rewards package that provides day-one benefits, including but not limited to:

• Competitive salary and annual bonus program
  
• Medical, dental, and vision coverage
  
• Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
  
• Company-matched 401(k) plan
  
• Stock option opportunity over time
  
• Health savings account (HSA)
  
• Flexible spending accounts (FSAs)
  
• Short and long-term disability coverage
  
• Life Insurance
  
• Paid parental leave
  
• Healthy Lifestyle Programs
  
• Employee Assistance Programs
  
• Voluntary Benefits (Ex. Accident, Identity Theft Protection)
  
• Strong community involvement
  

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Caterpillar's Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L engines that not only power Caterpillar machines, but also power over 5000 other applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives. Caterpillar's company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans, and individuals with disabilities - are encouraged to apply.

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to specific employer, such as H, L, TN, F, J, E, O.

As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers #LI-Hybrid

Posting Dates:
April 19, 2024 - April 28, 2024
Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

Not ready to apply? Join our Talent Community .

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