Market Research & Insights Manager
Life Fitness

Job Info

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Join us as we empower the world to work out, creating healthier lives together.

About the Opportunity:

The Market Research & Insights Manager leads research projects to support market and customer/exercisers insights for the key strategic segments on a global scale.

The role is part of the Global Strategic Marketing organization and will work directly with external vendors and internal business partners (product development, marketing and sales leads) to understand and integrate all research results into the broader story of how Life Fitness and its brands are performing overall and where there is further opportunity for growth in the business.

This role is responsible for leading market sizing and growth projections using primary research and syndicated research for a variety of current and potential segments and leading competitive intelligence activities for the business.

This position has a high degree of independence and leadership, responsible for communicating directly with business partners, selecting the appropriate research methodology, designing and managing research projects, working with vendors to execute research, and creating and presenting reports to business partners and executives.

**this is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days** #LI-Hybrid

PRINCIPAL ACCOUNTABILITIES

• Manage market research function on a day-to-day basis, including working with internal and external partners to understand and communicate available content
  
• Collaborate with internal business partners to understand business goals, uncover knowledge gaps, and identify opportunities where syndicated or custom research can provide actionable insights for the business
  
• Leads and manage end-to-end research, including:
  

• Develop analytic frameworks triangulating market research and competitive intelligence to track business performance versus the market opportunity and competition.
  
• Recommend research design, develop research plans (qualitative and quantitative) and execute research projects, leveraging vendor relationships along with primary, secondary, and syndicated data sources
  
• Manage and/or execute in areas of ambiguous or unknown information to provide action plan for collecting reliable data. Knowledgeable regarding the array of primary research methodologies available secondary market research to recommend approach for high quality data to inform business decision making.
  

• Present key market and customer/exerciser metrics and insights to senior leadership team with clear verbal and visual representation of complex information in a simple and easy to understand manner.
  
• Manage strong, professional vendor relationships for primary and syndicated research and market intelligence
  
• Manage outside vendors and internal development teams to deliver projects on time and on budget
  

REQUIREMENTS & QUALIFICATIONS

• BA / BS in market research, business, statistics, communications or social sciences
  
• 5-7 years of market research experience, including designing and analyzing a range of qualitative and quantitative research, questionnaire/discussion guide design, data analysis, report design and creation
  
• Excellent written/verbal communication -- Communicates non-technical and technical information in a clear, concise, and persuasive manner.
  
• Strong presentation skills -- Comfortable presenting and explaining ideas to others in both formal and informal settings. Able to adjust to the needs and preferences of the audience.
  
• Storytelling -- Able to pull out a storyline from data, not just report numbers. Able to summarize key takeaways with implications for the business for executive level consumption.
  
• Data Analysis -- Expertise with reading and interpreting data through data tables, cross-tabulations, etc.
  
• Advanced Analytics -- Able to interpret and explain results from Drivers, Conjoint, Discreet Choice, MaxDiff, TURF, Segmentation, etc.
  
• Ability to work in a multi-time zone environment; global experience preferred
  
• Ability to multi-task and manage multiple projects and deadlines simultaneously
  
• Ability to travel up to 20% of the time, including internationally
  
• Proficient in MS Office (Word, Excel, PowerPoint, Project)
  

Candidate will be:

• Results driven: A successful candidate adopts a strong orientation toward achievement, holds high expectations for him/herself and others, and pushes to achieve at high levels
  
• Strategic: This leader takes a long-range, broad approach to problem solving and decision making through objective analysis, thinking ahead and planning
  
• Structuring: The candidate adopts a systematic and organized approach; develops and utilizes guidelines and procedures
  
• Communication: The candidate states clearly what he/she wants and expects from others, clearly expresses thoughts and ideas, and maintains a precise and constant flow of information
  
• Persuasive: This leader builds commitment by convincing others and winning them over to his/her point of view
  
• Flexible: A successful candidate is able to handle and prioritize multiple projects simultaneously; effective at working cross functionally in a large, matrix organization
  

Want to take the next step in your career?

Life Fitness takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We'll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we'll hop on a call to get to know you and your experience and discuss the position in more detail. If it's not the right opportunity this time, we'll always let you know.

Life Fitness is an affirmative action-equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through "@lifefitness.com" or "@indoorcycling.com" domain email addresses or "lifefitness@myworkday.com" for U.S. opportunities.

Life Fitness does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.

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