Manager, Channel Marketing, LAC
Brother USA

Miami, Florida

Posted in Retail
11 days ago

Job Info

The Manager, Channel Marketing, LAC (Central America & Caribbean) manages and executes push and pull strategies, and implements best in class initiatives in regards to different promo activities, Channels, Product Category, and End-Customers in Central-America and the Caribbean.

This position acts as a liaison between sales, customers and marketing regional operations, leveraging Brother's marketing resources to support the expansion and growth of dealers and retail Channels. This role drives and measures initiatives using tracking tools, manages the existing marketing budget, leads and develops training, webinars and seminars and develops, participates and supports events.

This role will cover the territory of Colombia, Ecuador, and US Exporters and focuses on the sewing/embroidery/crafting market.

Note: Candidates must reside in the Miami/Ft. Lauderdale, FL area and be fully bilingual (Spanish/English).

Let's Grow Together

Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way.

Account Management, Innovation & Strategy

  • Manage, allocate and oversee all the Channel Marketing Initiatives within Central America and the Caribbean Countries
  • Act as a project manager for the development and implementation of Marketing Initiatives at the country/channel level
  • Plan and Execute product launches. This include forecast, timeline, allocate resources, plan media and promo launch
  • In conjunction with the sales team, and product marketing departments, develop sales incentives and promotions
  • Manage in-store product exhibitions, including allocation for POP Material, Displays, Collateral and Giveaways

Analytics, Reporting & Optimization

  • Manage and measure the effectiveness of in-country promoter's programs, channel initiatives, sell-through programs and sales promotions
  • Assist the Latin America marketing team with competitors' Product and pricing landscape
  • Utilize data and shopper insights to provide recommendations to drive growth and brand positioning
  • Analyze results and prepare reports with proposals for improvement

Training & Presentations

  • Participate and organize trade shows, training and webinars
  • Plan, design, and perform product training


- Candidates must reside in the Miami/Ft. Lauderdale, FL area
- Must be fully bilingual (Spanish/English)

- A Bachelor's degree (or equivalent experience) in Business, Marketing, or related field

- Minimum 7 years' experience to include:

  • Managing initiatives in the Channel, Trade, and/or Marketing fields for Consumer and Commercial products
  • Experience utilizing social media and e-commerce platforms for marketing activity
  • A working knowledge of sewing, crafting, and embroidery market is preferred
  • Experience in Columbia and Ecuador marketplaces is preferred

Brother Offers

  • A competitive base salary
  • Rich and comprehensive benefits package
  • Casual dress environment
  • Tuition reimbursement: Up to 10k yearly
  • Access to learning and development online and in-person classes

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

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