Manager
Emergent Holdings

Job Info

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Responsible for leading the development of Senior Health Services (SHS) marketing strategies, ensuring both segment and consumer-centric objectives, including new membership enrollment and retention are being realized. This includes, developing strategies across both areas to drive growth, increase I2I and G2I member retention, and reduce administrative costs.

EDUCATION AND/

RESPONSIBILITIES/TASKS:

• Plans, organizes, and directs activities of an assigned business area, including, but not limited to, planning, training, motivation, staff development, staff selection, and communication.
• Manage a team of internal and external partners in the development of a segmentation strategy based on regression modeling which provides actionable data insights, improving member retention.
• Manage marketing research work streams and data insights to inform marketing strategy and to create programs and initiatives aimed at improving member experience.
• Provide a strategic point of view (segment and consumer perspective) on channels, functional, and technical approach for marketing strategies throughout the entire lifecycle.
• Serve as a liaison for SHS to other business units, including Corporate Marketing, Corporate Communications, Enterprise Ancillary Business, LifeSecure, and Customer Service.
• Maintains and promotes quality relationships with internal and external customers.
• Coordinates and sets priorities that maintain continuity in accomplishing the sales and membership growth goals set for the department.
• Recommends processes to control supply expenditures and promotes efficient use of resources.
• Participates in development of annual departmental budget, monitors budget, and identifies budget discrepancies. Researches cause and makes recommendations.
• Responsible for balancing workload to optimize the effectiveness of the department.

DIRECTION EXERCISED:

Directly supervises exempt staff in accordance with company policies and applicable Federal and State Laws. Responsibilities include, but are not limited to, effectively interviewing, hiring, terminating, and training employees; planning, assigning, and directing work; appraising performance; rewarding and counseling employees; addressing complaints and resolving problems; supporting and encouraging the engagement process.

This position description identifies the responsibilities and tasks typically associated with the performance of the position. Other relevant essential functions may be required.

EMPLOYMENT QUALIFICATIONS:

EDUCATION:

Bachelor's degree in Business Administration, Health Care Administration, Marketing, or a related field. Master's degree in a related field is preferred. Relevant combination of education and experience may be considered in lieu of degree. Valid Michigan Accident and Health Insurance license is required for managers whose primary emphasis is sales. Valid and unrestricted driver's license is required. Continuous learning, as defined by the Company's learning philosophy, is required. Certification or progress toward certification is highly preferred and encouraged.

EXPERIENCE:

Seven years experience of progressive responsibility in a business environment with demonstrated technical knowledge that provides the necessary knowledge, skills, and abilities required. Three years supervisory or lead experience in business required. Bilingual skills preferred.

SKILLS/KNOWLEDGE/ABILITIES (SKA) REQUIRED:

• Excellent analytical, organizational, planning, verbal, and written communication skills required.
• Proficient in work that involves analysis, organization, planning, presentation development, problem resolution, sales, strategy, and innovation.
• Knowledge of BCBSM and BCN products, programs, underwriting rules, membership and billing procedures, open enrollment processes, rating methodologies, rate renewals, and agent distribution systems to effectively manage staff.
• Must be self-motivated and have the ability to work well under pressure.
• Ability to effectively present information and respond to questions from internal and external contacts at all levels of the organization.
• Ability to read, analyze, write, and develop communications (i.e. white papers, strategy decks, etc.) or reports as required by leadership.
• Proficient in current industry standard PC applications and systems.
• Extensive knowledge of operations.
• Must demonstrate leadership ability and team building skills to effectively supervise professional and non-professional staff and interact with all levels of management.
• Ability to work with and empower others on a collaborative basis to ensure success of unit team.
• Ability to effectively exchange information, in verbal or written form, by sharing ideas, reporting facts and other information, responding to questions, and employing active listening techniques.
• Ability to effectively present budgetary and/or cost information, and respond to questions as appropriate.
• Ability to establish workflows, manage multiple projects, and meet necessary deadlines.

WORKING CONDITIONS:

Work is performed in an office setting with no unusual hazards. Occasional travel is required.

The qualifications listed above are intended to represent the minimum education, experience, skills, knowledge and ability levels associated with performing the duties and responsibilities contained in this job description.

We are an Equal Opportunity Employer. Diversity is valued and we will not tolerate discrimination or harassment in any form. Candidates for the position stated above are hired on an \"at will\" basis. Nothing herein is intended to create a contract.

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