Lead Marketing Manager - Multiple Locations
Lumen

The Role

The Lead Marketing Manager is responsible for the small business strategy for new and complex products. This role includes heavy strategic planning, multi-channel marketing campaign development, local and field sales marketing creation, and content marketing planning. The right candidate will have a strong understanding of campaign management, go-to-market planning, testing, content strategy, and data analysis to make performance-based marketing optimizations.

This is a highly visible role that will work with key stakeholders within Lumen's Mass Markets division. This role includes a high degree of cross-collaboration and requires exceptional communication skills. In this role, you will need a strong understanding of media platforms and tools and be efficient with the Windows portfolio (PowerPoint, Excel).

The Main Responsibilities

• Support cross-functional teams to create best-in-class, data-driven B2B GTM strategies for new and complex products that include sophisticated segmented and geo-based marketing approaches to win market share.
• Build customer acquisition and retention marketing campaign strategy, responsible for campaign planning, development, and deployment across channels and tactics.
• Responsible for developing the tactical touch strategy for specific products within the small business portfolio.
• Develop tools and material to aid sales teams in lead generation and relationship building.
• Monitor and measure the effectiveness of your marketing plans to drive awareness, engagement, and sales.
• Outline the small business CenturyLink and Quantum Fiber brand's content needs and work with internal teams to have regular compelling content created.
• Collaborate with the Advertising agency, internal creative studio, and brand and communication team on creative strategy and tactical execution of ads.
• Actively monitor customer, network, and product data to manage and direct marketing tactics and sales support material.
• Define and track campaign KPIs and benchmarks to evaluate performance and drive continuous improvement.
• Provide weekly/monthly readouts on marketing KPs and associated initiatives to peer and executive stakeholders.

What We Look For in a Candidate

Required

• Bachelor's degree or equivalent education and experience 
• 6+ years of related experience or 4+ years of experience with Master's degree
• Experience managing customer acquisition and retention marketing campaign strategy
• Proven experience analyzing data to drive business decisions
• Effective and confident written and verbal communication skills, with the ability to communicate with senior leadership within the organization
• Expert level experience with Microsoft Excel and PowerPoint

Preferred

• Master's Degree
• Consumer service marketing (e.g. telecom, banking, cable or content streaming services)
• Comfortable working with analytic platforms such as Adobe Analytics and Tableau
• Experience at a creative agency in an account or strategy role