Field Marketing Manager- CA
Lumen
Job Info
About Lumen
Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen's network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies.
The Role
The Senior Lead Field Marketing Manager (FMM) is responsible for driving the regional plan, national marketing campaigns and national programs that improve sales productivity and ultimately lead to acquiring new network customers and to up-selling new strategic and managed services to existing accounts. This position will develop and deliver tactics that drive high utilization and significant, measurable results from marketing programs, campaigns and tactics to move prospects and customers through the sales cycle to meet Lumen's sales and revenue targets. The FMM role will support the Lumen Enterprise sales organization.
The Main Responsibilities
- Drive marketing programs and events from collaborating in planning, to scheduling, to execution, and through results tracking.
- Develop and execute communications plans to ensure that Sales is aware of marketing programs, product launches, sales enablement activities, and other top priorities.
- Ensure adoption and participation in marketing campaigns and the related use of marketing automation tools by sales professionals; develop and deliver actions plans for improvement in adoption as needed.
- Manage a formal feedback process to provide field input on programs and promotions to product and segment marketing teams.
- Drive lead generation activities to increase lead conversion rates (i.e., conversion of leads into sales funnel opportunities) to meet overall revenue targets. Pilot new demand generation programs.
- Track lead generation results using Salesforce.com. Communicate these results, identify and address issues affecting prompt follow-up on leads andor lead quality concerns, and identify opportunities for improvement to sales and marketing leadership.
- Develop, manage, and track results from a regional field marketing program budget.
- Participate in andor lead special projects on an as-needed basis.
- Serve as an expert on at least one industry vertical by developing an understanding of common IT challenges and business concerns in that industry. Apply this knowledge to designing, planning, and executing programs to increase the effectiveness of Sales when pursuing sales conversations and proposing services to this vertical.
What We Look For in a Candidate
Required:
- Bachelor's degree or equivalent education and relevant experience
- 6+ years of related experience
- Quota-bearing sales experience or equivalent
- Experience managing multiple vendor relationships
- Strong analytical skills and comfort with developing and supporting marketing metrics and reporting on measures of success such as Program ROI
- Experience developing and managing a large marketing budget
- Verbal and written communication skills appropriate for supporting Regional Sales VP and presenting to C-Level customers & prospects of organizations with 1,000+ employees.
- Proven track record of successfully partnering with and supporting sales management
- Experience with developing integrated, multi-touch marketing plans including lead generation programs
- Product knowledge in enterprise hosting, managed services, cloud services (eg., IaaS, SaaS, and PaaS) combined with strong solution selling knowledge
- Experience with sales and marketing automation systems Salesforce.com and Marketo
- Strong team player with a positive attitude
- Travel 20-30%
Preferred:
- Master’s degree
- 4+ years of experience
Requisition #: 244025
When applying for a position, you may be subject to a background screen (criminal records check, motor vehicle report, and/or drug screen), depending on the requirements for the position. Job-related concerns noted in the background screen may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
EEO Statement
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
NOTE: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Disclaimer
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.
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