EverCommerce - Product Marketing Manager (Remote
EverCommerce Solutions Inc

Job Info

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EverCommerce is seeking an experienced SaaS product marketer to join our team as a Product Marketing Manager. In this role, you'll oversee the strategic approach and tactical execution for how we bring our products and services to market for our customers across multiple SaaS brands.

You:
You are an exceptional marketer with the skills and passion for mastering the art of connecting people with great products and services. You are obsessive about building detailed Go-to-Market strategies and rallying all areas of the business around the tactical execution of your GTM. You thrive in fast-paced work environments, are extremely confident in your ability to communicate and collaborate effectively and understand how your efforts tie directly to the revenue and growth targets of your organization. You're experienced in creating and leveraging competitive analysis/positioning for your products, performing pricing evaluations and understand your ideal customers and how to speak to them directly through your strategic marketing campaigns.

Us:
EverCommerce is powering the service economy with vertically-tailored, integrated SaaS solutions that digitally transform service SMBs. Our multi-vertical suite of marketing, billing & payment, business management, and customer engagement solutions creates predictable, informed, and convenient experiences between customers and their service providers.

Where:
The EverCommerce team is distributed across North America, with more than 40 office locations in the U.S. and Canada. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States - if you're close to one of our offices, we can set you up in-office or you can work 100% remotely.

What you'll be doing:
As the Product Marketing Manager, you will be responsible for leading and executing integrated multi-channel GTM strategies with a focus on driving product adoption, increasing product utilization, and growing revenue. You will, plan, coordinate, execute and report on the success of your strategic efforts and help each subsidiary company better understand their ideal customers and competitors.

Key Responsibilities:

• Develop and refine product and competitive positioning to ensure it's connecting with its intended target audience
• Evaluate the pricing structures of each subsidiaries product offerings and drive the strategic communication around pricing increases or pricing changes
• Collaborate with product marketing teams to identify and define target markets for new features, functionality and to drive increased product utilization and customer stickiness
• Collaborate with marketing and customer experience teams to map out the buyer's journey to optimize messaging for each stage of the decision-making process helping to drive closed won opportunities and reduce churn
• Support content marketing and SEO teams to identify and develop content that helps increased top of funnel with our ideal target customers
• Directly impact revenue by developing powerful sales enablement training and materials
• Guide marketing teams to plan and execute high impact Go-to-Market campaigns
• Manage and optimize sign-up workflows, free trial experiences and self-serve buying models to convert leads to customers
• Develop and execute an internal communications strategy that includes product positioning, competitive positioning, new product releases, industry updates, competitive analysis updates and developments, and shifting market landscape dynamics
• Own and report on key metrics such as customer acquisition by channel, product utilization, NPS, App Store/Google ratings, product performance, new feature adoption and product launch campaign results

Experience and Skills:

• 3+ years of product marketing experience; software or SaaS experience highly desired
• Proven ability to design and execute high-impact go-to-market campaigns
• Strong writing, communication, presentation development and delivery skills
• Solid analytical skills with ability to derive strategic decisions based on data
• Proficiency in Salesforce.com, Marketo, Leanplum, Google Analytics, Chartio or similar systems
• Strong interpersonal skills, careful attention to detail, and ability to drive consensus
• Independent, self-starter with a sense of urgency
• Strong project management skills and attention to detail who thrives in a fast-paced environment

Compensation: The salary for this position is in the $95k-$115krange. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Benefits and Perks:

• Competitive compensation package
• Robust medical, dental, and vision benefits
• 401k with match
• Fitness stipend
• Start with 17 days of PTO, 9 standard holidays and 2 floating holidays, plus a day off to volunteer each year
• Continued investment in your professional development

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!

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