Director, Web Accounts & Strategy
EAB

Job Info

---

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We harness the collective power of more than 1,900 schools, colleges, and universities to uncover and apply proven practices and transformative insights. And since complex problems require multifaceted solutions, we work with each school differently to apply these insights through a customized blend of research, technology, and services. From kindergarten to college and beyond, EAB partners with education leaders, practitioners, and staff to accelerate progress and drive results across three key areas: enrollment management, student success, and institutional operations and strategy.

At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their community. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.



The Role in Brief:



Director, Web Accounts & Strategy (Agency Services, Accounts & Strategy Team)

The Web Accounts & Strategy Director will serve as the primary contact and ultimate point of accountability responsible for leading digital and web content vision with the Agency's clients (partners) and cross-departmental EAB teams, from strategy through execution, ensuring connectedness across multiple Agency and EAB service offerings.

The range of work for this role includes managing a variety of digital product offerings including SEO & UX audits, paid search campaigns, website content strategy and development, virtual tour integrations, and comprehensive website redesigns.

The successful candidate will be an overachiever with a solid applicable understanding of how a website functions and attracts traffic, be relentlessly focused on successful outcomes for our partner's web-related needs, and comfortable in a fast-paced, still-evolving entrepreneurial environment.

This role will be focused on best-in-class partnership management, working closely with cross-functional teams including but not limited to SEO specialists, content strategists, copywriters, SEM specialists, creative directors, principals, data analysts, and technical project managers, UX managers, studios teams, and sales professionals.

This role is based in Richmond, VA. Candidates in other office locations or who are based remotely will be given equal consideration as those locally. Some travel will be expected, when permitted.



Primary Responsibilities:

• Lead partner meetings, build strategies, and be a respected advisor for the partner on all aspects of their web and digital landscape
• Gather, understand, synthesize, and communicate critical information about our clients' products, market, competitors, and customers, pulling insights from a variety of sources (e.g., user testing results, market trends, competitive research, analytics, etc.) to ensure that we are designing and building with a clear view of the big picture and context
• Ensure Agency services exceed expectation and that delivery is on strategy and meets partner goals
• Set the long-term vision and strategy for our partner's digital products and services and write strategic briefing documents that clearly communicate those expectations and goals
• Play an active role in growing the scope of work for accounts and leading partner onboarding and initial discovery sessions, revisiting goals quarterly/annually to roadmap plans
• Deliver clear and concise communication with internal teams and ensure everyone is on the same page for the project with clear actions and timelines
• Manage and mentor assigned Account Managers and Planners as the team grows
• Represent EAB and the Agency team at industry conferences and networking events
• Stay abreast of consumer trends and behaviors across generations and technologies
• Partner with and report to Senior Director of the team to identify partner opportunities, scope projects and find solutions to internal and external challenges
• Share partner status at internal Agency traffic meetings

Basic Qualifications:

• 5+ years experience developing strategies for websites or digital products or services
• 3+ years of account management experience with an emphasis in digital channels
• Strong understanding of, and ability to stay current with, digital trends and technologies
• Experience pulling insights from user and market research, analytics, digital maturity assessments, and competitive analysis to develop strategic recommendations
• Experience effectively communicating vision, goals, and strategic recommendations to stakeholders and cross-functional team members at various levels of an organization including executive leadership
• Ability to understand how the product or service that you're focused on fits into a client's overall product ecosystem
• Proven experience with successful product and service launches
• Ability to think on your feet and lead a room
• Experience using Google Analytics, Google Data Studio, Google Search Console
• Experience launching and tracking performance of a web campaign
• A flexible, collaborative and positive "figure it out" mindset
• Ability to work in a fast-paced, start-up environment
• Ability to handle multiple and simultaneous deadlines
• Ability to coordinate and lead discussions/meetings across partner and internal teams
• Problem-solving skills and ability to be a team player
• Strong communication and presentation skills, both written and oral

Ideal Qualifications:

• Current understanding of website design and development methodologies
• Current understanding of popular technologies and emerging platforms
• Experience with customer journey mapping, content strategy and analytics
• Experience working in the education industry

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.

• Medical, dental, and vision insurance; dependents and domestic partners eligible
• 401(k) retirement plan with company match
• 20+ days of PTO annually, in addition to paid firm holidays
• Daytime leave policy for community service or fitness activities (up to 10 hours a month each)
• Paid parental leave for birthing and non-birthing parents
• Phase Back to Work program for employees returning from parental leave
• Infertility treatment coverage and adoption or surrogacy assistance
• Wellness programs including gym discounts and incentives to promote healthy living
• Dynamic growth opportunities with merit-based promotion philosophy
• Benefits kick in day one, see the full details here.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

This job has expired.