Director RSMU Marketing and Communications
Emergent Holdings

Job Info

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Responsible for leading the development of Senior Health Services (SHS) marketing strategies, ensuring both segment and consumer-centric objectives, including new membership enrollment and retention are being realized. This includes, developing strategies across both areas to drive growth, increase I2I and G2I member retention, and reduce administrative costs.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Lead the Retail Marketing functions for Blue Cross Blue Shield of Michigan's SHS division.

Oversee the SHS marketing teams, which includes Agent Communications, Salesforce Marketing Cloud, SHS Marketing, SHS individual marketing analytics, SHS Prospect Seminars, and promote sales of ancillary products for BCBSM and LifeSecure.

Manage a team of internal and external partners in the development of a segmentation strategy based on regression modeling which provides actionable data insights, improving member retention.

Manage marketing research work streams and data insights to inform marketing strategy and to create programs and initiatives aimed at improving member experience.

Provide a strategic point of view (segment and consumer perspective) on channels, functional, and technical approach for marketing strategies throughout the entire lifecycle.

Serve as a liaison for SHS to other business units, including Corporate Marketing, Corporate Communications, Enterprise Ancillary Business, LifeSecure and Customer Service.

EDUCATION AND EXPERIENCE

Relevant combination of education and experience may be considered in lieu of degree.

Bachelor's Degree in related field required, Master's Degree in related field preferred.

5 years of experience in related field including experience in a managerial role required.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

OTHER SKILLS AND ABILITIES

Excellent leadership, analytical, organizational, verbal and written communication skills.

Knowledge of the insurance industry and issues impacting healthcare costs.

Ability to build internal capabilities, assemble and develop a supporting management team.

Ability to frame and structure problems, discern critical issues, and drive solutions.

Ability to effectively integrate multiple process and systems to achieve desired results.

Ability to work independently and prioritize and adapt to changing conditions.

Ability to collaborate with other areas to facilitate positive developments and outcomes

Working knowledge of Microsoft Office Suite (Excel, Word, PowerPoint, Access and Outlook).

Other related skills and/or abilities may be required to perform this job

SUPERVISORY RESPONSIBILITIES

Directly supervises a varied number of employees in the designated department(s). Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

ADDITIONAL INFORMATION

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. This job description does not constitute a contract for employment.

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