Director, Product Marketing
Appcast

Needham, Massachusetts

Posted in Marketing


This job has expired.

Job Info


Director, Product Marketing
Needham, MA; Fredericton, New Brunswick; or Remote

Position Overview

Appcast is seeking its first Director, Product Marketing to join our high-performing Marketing team. The ideal candidate will have a demonstrated track record of success in product marketing and have the ability to evolve our team's product marketing capabilities to take us to the next level. This person will serve as a key leader on our 10-person marketing team as we support Appcast's aggressive growth goals and transform how great companies find great talent.

Job Duties / Responsibilities

  • Understand our customers' problems and needs; review and update our buyer personas; use data to inform decisions.
  • In collaboration with Demand Gen team, create campaign themes and messaging that will resonate with target buyers/personas
  • Refine - and for new products, develop - product positioning and messaging, working in close collaboration with the Product and Sales teams. Messaging focus should be on alignment to customer problems, use cases, solutions, and differentiation, rather than on features and functionality. Messaging will define and amplify our who, what, why, how
  • Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create additional sales materials including external 1 pagers and internal training materials
  • Support the creation of long-form content and blogs
  • Own maintenance of competitor matrix and points of product differentiation to compete
  • Collaborate with internal stakeholders in Product, Sales, and our Partnership team to build deep product knowledge and leverage in marketing strategies and campaigns

Required Skills and Experience
  • 7-10 years product marketing experience at a B2B company
  • High level of positive energy, drive, enthusiasm and commitment; must be a self-starter with strong time management skills and enjoy working in a fast-paced and collaborative environment
  • Excellent organization, attention to detail, and project management skills, with a proven ability to multitask and manage multiple projects of varying complexities simultaneously.
  • Strong writer (writing samples will be requested)
  • Able to create professional PowerPoint/Google slides - design skills valued
  • Demonstrated excellence collaborating cross-functionally with team members in Product, Sales, and Partnership teams, in addition to within a Marketing team
  • Interest in and ability to mentor and coach Marketing team members
  • Experience leading or supporting Demand Generation campaigns valued
  • Sales experience valued

Pay & Benefits

Appcast pays well and offers an exceptional, all-inclusive benefits package. We also are focused on being a place where smart, driven people want to come to work. To better understand our company culture, visit our "Working at Appcast" page on our website.

About Appcast

Founded in 2014 and headquartered near Dartmouth College in New Hampshire, Appcast has become one of the fastest growing technology companies in New England. Our programmatic recruitment marketing suite is transforming how leading employers, ad agencies and job boards find and attract talent.

On July 1, 2019, Appcast was acquired by StepStone. StepStone, a subsidiary of Axel Springer SE, is the leading jobs classified business in Europe. Appcast is their first major investment in the US market.



This job has expired.

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