Director of Marketing
EMD Serono

Job Info

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A career with EMD Serono is an ongoing journey of discovery: our 58,000 people are shaping how the world lives, works and plays through next generation advancements in Healthcare, Life Science and Electronics. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others. EMD Serono is a business of Merck KGaA, Darmstadt, Germany.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

Your Role:

The Marketing Director for HIV will report to the Head of HIV & Endocrinology and will be responsible for the brand marketing strategy and execution plan in the US, including 1) Direct HCP strategy and engagement plan 2) HCP non-personal promotion, 3) sales force integration and 4) PSMR Chair.

• Lead brand marketing strategies including the brand plan development and tactical planning processes, SD and other financial and programmatic reviews as required
• Lead the planning, content development and execution of POA strategy and meeting development to support field promotional efforts as needed.
• Establish Key Performance Indicators (KPIs) for responsible programs and track progress thru regular analysis
• Supervise and coach the Sr Project Manager HIV Marketer
• Manage the development and execution of specific HIV and Endocrinology brand initiatives, programs and tactics, including but not limited to development of the content of promotional materials/programs that correspond with the TA's positioning, key messages and overall brand strategy to help achieve TA operating plan and market share goals
• Maintain contact with field sales leadership/representatives and customers to solicit feedback, generate insights, and develop targeted tools and programs that address unmet needs
• Collaborate with sales leadership to develop national Community and KOL strategic plans and tactics as part of the annual brand planning sessions; drive planning for field team Community and KOL strategy and execution-collaborate with Sales Leadership
• Create speaker's programs across Endocrinology as needed
• Build advocacy by developing and utilizing on label, Legal and Regulatory approved materials in an appropriate fashion with community based organizations and advocacy groups
• Work closely with field team to ensure resources are created and utilized to help HCPs identify appropriate patients
• Serve as a primary liaison between customers and the company by identifying customer needs and developing and successfully executing on a plan to address those needs.
• Plan, schedule, and lead conference activities as required to ensure activities are compliant with company policies and guidelines as required
• Use market, reimbursement, formulary, managed care, customer and distribution knowledgeto strengthen current loyalist positions and expand new loyalists.
• Maintain an effective working relationship with other departments and with the global teams to achieve specific marketing goals as well as to achieve overall company goals.
• Manage Monthly Finance Operating Expense tracking and SAP procurement transactions, maintenance and reconciliations including processing of contracts/quotes, obtaining signatory authorizations/approvals, SAP Purchase Requests & Monthly Service Entries for assigned projects/initiatives.

Who You Are:

Minimum Qualifications:

• BA/BS required

Preferred Qualifications:

• MBA or advanced degree preferred
• 10 to 12 years related marketing experience in pharmaceutical/biotech industry or equivalent experience in a consumer and/or professional marketing organization with increasing magnitude of responsibility. Also, experience managing, leading and developing people preferred
• Experience managing vendors and contractors
• Experience managing a marketing budget
• Previous pharmaceutical sales experience a plus

• Excellent interpersonal skills
• Ability to demonstrative creative and innovative strategies for business development
• Ability to access and influence various functional areas and motivate groups to actions through team building initiatives
• Leadership skills in a matrix, and/or co-promote environment
• Strong communication skills and an ability to translate medical information into succinct and impactful marketing messages
• Collaborative work style and familiarity with core operating function (sales, marketing, regulatory, legal, medical, global marketing and co-promotion partners)
• Ability to work in a high functioning, fast-paced, global business environment
• Must possess the ability to multi-task and have superior organizational skills

ADA Requirements:

• Normal and routine office duties
• Willing to travel up to 30%; some international travel may be required

What we offer: With us, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

Curious? Apply and find more information athttps://jobs.vibrantm.com

The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law. This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.

Job Requisition ID: 222789

Location: Rockland

Career Level: D - Professional (4-9 years)

Working time model: full-time

This job has expired.