Director, Demand Generation
CBIZ

Kansas City, Missouri

Posted in Consultancy
28 days ago


Job Info


Job Description
With over 100 offices and nearly 5,000 associates throughout the U.S. CBIZ (NYSE: CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level.

CBIZ has been honored to be the recipient of several national recognitions:

  • 2020 Best Workplaces in Consulting & Professional Services by Great Place to Work®
  • 2020Workplace Excellence Seal of Approval by the Alliance for Workplace Excellence
  • Top 101 2020 Best and Brightest Companies to Work For in the Nation
  • 2020 Healthiest 100 Workplace in America
  • 2021 Top Workplaces USA
Want to be part of a B2B marketing team that has rock-solid sales & marketing alignment, full-funnel ownership, end-to-end attribution reporting, top-down leadership support, and a peer group of super sharp professionals? If yes, read on.

The Director of Demand Generation owns and influences all inbound and outbound marketing strategies across the entire organization. Managing a team of demand generation focused marketers, the director's goals are hyper-focused on driving top-line revenue with digital marketing strategies that enable sales teams to sell more.

Essential Functions and Primary Duties
(% indicates allocation of focus):

Inbound Lead Generation (33.3%)

• Take existing organic inbound strategies to the next level across web forms, webinars and landing pages as well as chart new territory with additional channels.

• Utilize six-figure budget to optimize existing paid inbound strategies and set-up new channels for future success.

• Ensure end-to-end reporting and rock-solid sales enablement is intact and improving across all efforts.

Outbound Buyer Journey Optimization (33.3%)

• Guide service-specific outbound marketing strategies across email, direct mail, surveys and more.

• Collaborate with partners to optimize org-wide email nurturing and newsletter strategies to drive optimal buyer journeys.

• Ensure end-to-end reporting and rock-solid sales enablement is intact and improving across all efforts.

Manager & Adviser (33.3%)

• Manage, support and grow a team of demand generation marketers who lead their respective service lines in inbound and outbound marketing strategies.

• Counsel and scale knowledge to other marketing teams who are also driving demand generation for their units.

• Through influence, guide all marketers utilizing Pardot with consistent enhancements to the platform and the strategies it helps drive.

Preferred Requirements:

• Graduate or specialty degree

• 4+ years of experience driving successful strategies with Marketing Automation (Pardot, Hubspot, etc) and CRM (Salesforce, Hubspot, Adobe, etc.)

• 4+ years of experience succeeding in a B2B company

• Desire to win, succeed and outperform the competition.

• Ability to be intellectually creative, strong in process execution and data-driven.

• Demonstrated experience aligning marketing strategies with sales leadership to drives success.

• Proven ability to drive internal communication that produces change in a sales organization.

• Successful examples of creating a new process or onboarding a new platform and then scaling it across marketing teams.

Minimum Requirements:

• Bachelor's degree

• 8 years of experience

• 6 years of supervisory experience

• Ability to manage deadlines, work on multiple assignments and prioritize each assignment as necessary

• Proficient use of applicable technology

• Demonstrated ability to communicate verbally and in writing throughout all levels of organization, both internally and externally



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