Digital Marketing Specialist
Badger Meter

Milwaukee, Wisconsin

Posted in Utilities


This job has expired.

Job Info


Why Badger Meter?
Are you looking to join a dynamic team where you have the autonomy and challenge that lets you learn and grow your career? Are you energized when you know that your contributions matter and make a difference in business success? If yes, then Badger Meter may be a great place for you!
For more than 115 years, Badger Meter has provided strong, stable financial growth, in turn providing employees with the opportunity to build long, successful careers. As a leading manufacturer of flow measurement technology, Badger Meter offers many opportunities to measure what matters in protecting the world's water and other precious resources. Our company is large enough to continually drive market innovation, all while we maintain a collaborative and flexible working atmosphere.
What You Will Contribute:

The Digital Marketing Specialist is responsible for working closely with the Sr. Digital Marketing Specialist to enhance our online presence in all channels, including websites, social media, marketing automation and other related marketing tools. This position is responsible for executing, monitoring and adjusting digital marketing strategies in order to support broader marketing objectives and optimize our customers' experience. This position is responsible for tracking, reporting and the continuous improvement of traffic, engagement, growth of audiences and conversion through our online channels. Additionally, this person will work with the Events Manager to help facilitate digital marketing efforts related to events, including webinars, online event management tools, tradeshow technology and digital tradeshow promotions.

Responsibilities:


  • Execute digital strategy: Execute Badger Meter's digital marketing strategy.
  • Enhance online user experience: Manage and maintain the best customer experience on all digital channels.
  • Develop online content strategies: Align and consult on digital content strategies and optimization across all channels. Manage the execution of digital content including website page development, customer emails, social media, SEO and SEM/PPC campaigns.
  • Social media ownership: Own the planning and execution of social media efforts that support campaign initiatives and objectives. This includes social media analytics and reporting that helps continuously improve social media strategies.
  • Marketing automation ownership: Own and execution Badger Meter's marketing automation and email marketing strategy. Ensure these efforts align with overall campaign objectives, event promotional needs and demand generation goals.
  • Digital event management support: Help execute digital marketing efforts related to events, including webinars, managing online event management tools, updating tradeshow technology and digital tradeshow promotions through email marketing efforts.
  • Facilitate campaign execution: Serve as subject matter expert and thought leader for the integrated marketing services team as they design, execute and track localized digital content and targeted demand generation, automated nurture and account based marketing (ABM) campaigns.
  • Drive Demand Generation Efforts: Ensure digital marketing efforts and campaigns generate demand and convert into won opportunities. Ensuring the process for delivering leads to the appropriate sales channels is operating quickly and efficiently.
  • Monitoring & reporting support: Gather digital marketing related analytics and data-driven insights that allow the integrated marketing services team to continuously assess and refine campaign executions.
  • Stay up to date with best practices: Keeping in tune with best practices, trends, and innovations in online marketing and website technology and apply this knowledge toward the advancement of our online presence.


Qualifications:

  • Bachelor's degree in Business Administration or related field with a focus on digital marketing.
  • 3+ years of experience in a digital marketing within the B2B space
  • Demonstrates a sense of urgency about getting work completed
  • Excellent written and verbal communication skills with the ability to understand technical information while also translating it to non-technical audiences
  • Business acumen and understanding of go-to-market strategies
  • An an appetite to look for areas of improvement and a desire to make data driven decisions with the goal of continuous improvement
  • Experience with digital analytics tools (Adobe Analytics, Google Analytics) and conducting in-depth analyses around digital marketing as they apply to audience segmentation, funnel analyses, and campaign analytics
  • Working experience with Episerver CMS, Digital Asset Management software, Pardot/Marketo/Marketing Cloud marketing automation tools and Salesforce CRM
  • Knowledge of Cvent Event Management software or other digital event related software is preferred.
  • Experience working with different webinar tools (Go-to-webinar) and facilitation of webinars is preferred.


Equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the "EEO is the Law" poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm


This job has expired.

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