POSITION SUMMARY:
The Digital Marketing Coordinator will be responsible for creating cohesive content across a variety of digital platforms including social media, email marketing, video development/editing and program management. In addition, the position will be responsible for tracking all digital campaign effectiveness, digital engagement initiatives, updating and maintaining online assets and streamlining digital marketing production.
This position will use creative and analytical skills to help further define our digital narrative, enhance our online presence and image, improve digital communication with customers and help drive growth through effective online campaigns.
Must be creative, innovative, multimedia savvy, well-organized and have a solid understanding of a wide variety of digital touchpoints to drive highly effective digital campaigns, enhance the user/customer experience and deliver on digital objectives.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
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