CRM Insights Specialist
Gamestop, Inc.


Job Info


Description:

SUMMARY

Working independently, the CRM Insights Specialist will interact with his or her supervisor as needed.

ROLES AND RESPONSIBILITIES

  • Leverage analytical CRM tools to identify, blend, and analyze available customer data sources and information.

  • Provide weekly reports on audience health and email performance.

  • Interpret business requests and needs by proactively mining data sources, developing easily understood hypotheses, and working with cross-functional marketing teams to action on these insights by creating customer facing cross channel campaigns.

  • Providing and building audiences for email team and email deployments

  • Initiate, develop, and perform simple to increasingly complex analytical projects centered around understanding customer behavior and motivations that can lead to better business decisions.

  • This position can be in Grapevine, TX or work remotely

REQUIRED SKILLS AND EXPERIENCE

  • Bachelor's degree with a regionally accredited program or 5+ years relevant work experience

  • 3+ years of related analyst experience

  • 5+ years of relevant experience or 7+ years for educational equivalency

  • Experience with Salesforce Marketing Cloud/Exact Target or equivalent ESPs

  • Experience with Google Big Query or other SQL applications

  • Experience with real time applications (API/web service calls)

PREFERRED SKILLS AND EXPERIENCE

  • Experience with database management and customer segmentation

  • Knowledge of ecommerce customers and buying cycles

  • Proficient ability to understand and utilize internal and external data marts.

  • Advanced or Expert knowledge and experience in creating and managing email audiences, as well as basic customer segmentation within Salesforce Marketing Cloud platform.

  • Experience with large enterprise systems (eCommerce, online and in-store POS, customer loyalty platforms, payment processing systems)

  • Experience with ESP integration and migration



 



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