CRM, Communication, and Marketing Automation Specialist
Zoetis

Job Info

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Role Description

The Zoetis Livestock Digital Marketing Team seeks a skilled CRM, Communication, and Marketing Automation Specialist to drive targeted customer engagement through email and mobile channels in alignment with business objectives. Holding a Salesforce Marketing Cloud Email Specialist Certification is essential for this role.

Collaborating closely with the Livestock marketing team, you will contribute to the design and execution of marketing initiatives using Salesforce platform tools. Your responsibilities include crafting customer journeys, executing campaigns, and delivering insightful reporting and analytics for campaign enhancement.

Utilizing Salesforce Marketing Cloud (SFMC), you will effectively generate and assess leads, nurture them with tailored content, evaluate campaign performance, and engage with both internal and external partners to achieve marketing objectives.

Responsibilities:

• Create and manage email campaigns using Salesforce Marketing Cloud, including segmentation, content, design, testing, deployment, and reporting. Analyze and optimize email performance metrics
• Ensure email campaigns are compliant with industry standards and best practices, such as CAN_SPAN, GDPR, and deliverability.
• Provide insights and recommendations for email marketing improvement based on data and industry benchmarks. Provide reporting and metrics related to all activity within SFMC. Stay updated with the latest email marketing trends, tools, and technologies. Provide input on best practices to Livestock team.
• Collaborate with other Zoetis teams such as digital marketing, communication, web, and marketing to ensure email campaigns are integrated and aligned with the overall marketing strategy
• Utilize Salesforce Marketing Cloud to design and automate personalized communication workflows, ensuring timely and relevant interactions with customers
• Implement segmentation strategies to effectively personalize content/offers at scale for various audience segments
• Work with CRM team to Analyze data, track key performance indicators (KPIs), and partner with cross-functional teams to generate actionable insights to optimize communication strategies
• Conduct A/B testing and campaign performance evaluations to optimize communication tactics and improve overall campaign effectiveness.
• Monitor and evaluate the success of CRM initiatives, providing regular reports and recommendations to management on campaign performance, customer engagement, and opportunities for improvement.
• Come up with new ideas and technologies for consideration into Livestock communication
• Build email templates and successfully drive team adoption. Assist in the execution of testing and optimization strategies for continued performance improvement.
• Leverage marketing technology and automate campaigns where possible while applying customization and personalization
• Take a data-driven approach to marketing campaigns and prioritization of resources

Required Qualifications

• Bachelor's Degree in marketing, communications, business, or related field
• Salesforce Marketing Cloud Email Specialist Certification
• 4 - 8 years experience in marketing automation, primarily for B2B
• Strong communication, analytical, and project management skills with attention to detail and accuracy
• Team player with the ability to collaborate and communicate effectively with cross-functional teams.
• HTML and SQL skills required (CSS experience a plus)
• Experience with data imports, feeds, API, integrations, and extensions
• Experience with Salesforce Content Builder and Journey Builder (creating emails from scratch, dynamic content blocks, AMPscripts; data extensions, and API's)
• Experience with analytics tools such as Google Analytics, Tableau, PowerBi, and/or Data Studio
• Familiarity with CAN-SPAM laws
• Expertise in graphic design for digital landscapes
• Email & SMS experience

Physical Position Requirements

Position based in Parsippany, NJ

< 10% Travel

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

This job has expired.