Consumer Category Insights Manager
Location
North Carolina
Role Type
Permanent
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WHO WE ARE
ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity.
ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace that is diverse and inclusive. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table.
We are not afraid to seize opportunities and make things happen - both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success.
What You Will Do
Job Summary:
Leads the development and sustenance of the FMC, MMC and EVP Adult Tobacco Consumer insights platform for the Company with strong focus on category research, adult consumer understanding, market segmentation, concept testing, buyer studies, shopper insights, packaging development and brand health research. Provides all around enterprise leadership for a consumer-centric portfolio approach for MMC, FMC and EVP brands from concept evaluation, brand asset assessments, and consumer path-to-purchase, ensuring disciplined approaches and rigor to key insights decisions across the ATC value chain.
WHAT YOU WILL DO
Duties and Responsibilities:
(This list is not exhaustive and may be supplemented as necessary by the Company)
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