Business Development and Yield Analyst - Media
Leaf Group

Job Info

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Leaf Group is looking for a Business Development and Yield Analyst - Media to join our team, directly responsible for growing revenue on our media properties by evaluating new ad tech vendors/partners, growing current partner relationships and driving incremental revenue across Leaf Group's portfolio of media properties

A big vision calls for a big job. As we grow, our need for a Business Development and Yield Analyst - Media grows with us.

Leaf Group is a house of brands, creating and cultivating digital-first companies in growing lifestyle categories: Fitness & Wellness (Well+Good, Livestrong.com); Home & Decor (Hunker, Society6, Deny Designs), and Art & Design (Saatchi Art, The Other Art Fair). Additionally, we have performance focused brands in key categories such as Travel, Pets, and DIY (OnlyInYourState, Cuteness, eHow). Our media and marketplace brands are authentic and authoritative, reaching a large and growing passionate audience.

We work in a fun, collaborative environment that is diverse, adventurous, and open-minded. We look for proactive, accountable people focused on continuous learning and growth to push themselves and our businesses forward. Check us out here.

You'll Report To: Sr. Director, Business Development

A typical day as a Business Development and Yield Analyst - Media might include:

• Optimize yield across media properties and monetization partners (SSPs)
• Augment existing monetization efforts and help define the larger monetization strategy roadmap
• Evaluate new business opportunities and execute across prospecting, negotiation, and implementation
• Negotiate and redline contracts; work closely with Legal to reach final drafts
• Interface with the various site product teams to provide project management support in rolling out new products, features, or platform revenue initiatives
• Evaluate effectiveness of current advertising stack through reporting and continually deliver proactive recommendations for better and more effective monetization efforts, such as, but not limited to, recommendations based on A/B testing, new monetization products and enhancing our existing monetization strategy (e.g. different partners, use of audience data, partner flooring strategies).
• Work closely with finance and accounting for accurate reporting, financial pacing and invoicing of monetization partners
• Maintain relationships with existing monetization partners to evaluate new opportunities

You'll be successful if you have a very strong technical understanding of digital revenue partners, the publisher's monetization ecosystem and the business models within the industry. Success will also require an ability to work in a fast-paced environment and prioritize among multiple tasks while maintaining a keen attention to detail. We need a team player who takes pride in their work, executes on projects and deadlines, and proactively finds ways to create efficiencies.

What You Have:

• 2+ years' experience in business development, yield optimization, financial analysis or product development, preferably in an adtech or digital media setting
• Strong balance of technical, analytical and interpersonal skills
• Expert level Excel skills for creating financial spreadsheets and conducting revenue analysis
• Strong attention to detail
• Experience with various reporting tools, web analytics, etc.
• Have working knowledge of all different current forms of new media (display, native, video, header bidding)
• Experience with ad serving consoles and technology
• Knowledge of internet publishing space and digital media, and a desire to work in a dynamic space
• Familiarity with contracts or legal background
• Ability to work autonomously, learn quickly, but be outspoken enough to ask questions
• We're casual and informal but we work hard and work responsibly. Personal accountability goes a long way. We believe we are the change.C

What We Have:

• eHow is the 2019 & 2020 People's Choice and official Webby Winner for Social Video/How To-DIY
• OnlyInYourState is ranked the #3 Travel and Information Site (ComScore)
• Well+Good is the 2019 People's Choice winner of the Webby's Award for Best Lifestyle Brand
• Leaf Group is among TalentDesk's 2019 Best Companies To Work For
• Leaf Group is among the 2019 Built In LA Best Companies To Work For
• Leaf Group is among Comparably's 2018 Best Companies in Los Angeles
• Well+Good is the 2018 winner of Fast Company's Most Innovative Company Award
• MyPlate is the 2018 winner of the Webby Award for Best Design
• Winner of the 2017 Best Company for Diversity award Comparably
• Competitive compensation and benefits packages (i.e., Medical, Dental, Vision, FSA, 401K)
• Paid-to-play vacation rewards
• Discretionary unlimited vacation time
• Employee discounts for Saatchi Art, Society6, and Deny Designs

Leaf Group is a diverse, equitable, and inclusive workplace that reflects our customers and the world we live in. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our roles. Leaf Group is an equal opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

Agency Disclosure:
If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.

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