Brand Media Manager
Stellantis
Job Info
As part of the Media, Consumers, and Analytics (MCA) team, the lead Brand Media Manager is responsible for leading all media plans for a Stellantis brand -- from budget development, strategy, activation and analytics/optimizations. Work with the brand team, advertising team, and other marketing support teams and agency (media, creative) partners on a daily basis.
Job responsibilities include but are not limited to:
Job responsibilities include but are not limited to:
- Develop, execute and optimize media strategy, spend and performance at the brand and nameplate level
- Work with digital media counterparts to develop, execute and optimize media strategy and spend across all media channels: linear TV and CTV, radio, Print, OOH, search, endemic shopping sites, display, programmatic, lifestyle campaigns, mobile vs desktop and programmatic
- Identify, track and report daily, weekly, monthly, quarterly and annually on media KPIs and other measurement criteria requested by the brand
- Leverage media portfolio for efficiencies and increased effectiveness
- Expected to provide insight into entire media portfolio, content partners and platforms
- Management of campaigns from start to finish, including optimizations, revisions and reporting
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