Associate Director Tepmetko Marketing
EMD Serono

Job Info

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A career with EMD Serono is an ongoing journey of discovery: our 58,000 people are shaping how the world lives, works and plays through next generation advancements in Healthcare, Life Science and Electronics. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others. EMD Serono is a business of Merck KGaA, Darmstadt, Germany.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

Your Role:
Reporting to the Head of Oncology Brand Marketing, Associate Director will be responsible for leading key marketing activities for the oncology productTepmetko in the in US. This includes contributing to the development and execution of the overall brand strategy, leading all aspects of tactical execution and leading complex cross-functional teams to accomplish brand objectives.

• Contribute to the development of the Brand Plan and ensure seamless tactical pull through cross-functionally
• Closely partner with the Medical Affairs, Market Access, Market Research, Sales Training, Regulatory, Legal, and other functions in developing the HCP and patient tactics, to ensure aligned objectives and implementation across all functions to support Tepmetkogrowth
• Lead US HCP and patient marketing efforts, including message development/refinement, and execution of branded and unbranded promotional materials
• Partner closely with the field teams to ensure message pull through, provide support, monitor performance and uncover opportunities and issues
• Gain alignment and implement marketing tactics with the field teams to ensure execution is effective across personal and non-personal channels
• Collaborate with multiple agency partners in the execution of strategic and tactical plans to achieve business objectives
• Lead ad board(s) to gather insights from HCPs to optimize marketing plans and maximize the execution
• Partners with Opinion Leaders Liaison team to ensure collaboration and insight gathering
• Lead P2P education strategy and execution, ensure continuous refinement and account focus
• Lead focused execution of the digital strategy, continuous evaluation of KPI for key tactics and relevant pivot in execution
• Actively lead market analysis and competitive benchmarking to evaluate the effectiveness of the marketing programs, identify new opportunities and evolve the execution of the current tactics
• Shape brand-level investment plans and oversee the marketing budget
• Ensure clear execution focus for community versus academic accounts recognizing different segments and account archetypes within these customer types
• Collaborate extensively with sales force, training department, and other functions to ensure we are achieving revenue, market share, and budget targets

Who You Are
Minimum Qualifications:

• BA/BS required
• Requires a minimum of 6+ years of experience in marketing, sales and operational roles in pharmaceutical/biotech industry
• Demonstration of deep knowledge of U.S. Oncology therapeutic area, product, and disease state
• Launch experience a must
• English required, other language skills may be considered a plus

Preferred Qualifications:

• MBA or advanced degree strongly preferred
• Experience in relevant specialty therapeutic area a plus
• Understanding of the US biotech specialty space with demonstrated ability to learn and master complex business environments
• Previous experience in working/leading in the complex matrix organizations
• Strong communication skills and an ability to translate complex information into succinct and impactful messages
• Ability to present to all levels of the organizations to individuals and groups as well as respond succinctly and clearly to any questions and challenges while presenting
• Experience in managing a budget that includes agency and consulting Demonstrated ability to prioritize and manage multiple projects and effectively influence, collaborate, and communicate with internal and external partners
• Motivated by results, urgency, and personal commitment;Possesses high integrity and exceptional work ethic;Fosters mutual trust and respect

Ability to:

• Access and influence various functional areas and motivate groups to action
• Demonstrative creative and innovative strategies for business success
• Remain focused and purposeful in the presence of shifting priorities and strategies and provide a timely response to business and customer needs
• Work in a high functioning, fast-paced, global business environment
• Collaborative work style and familiarity with core operating functions (sales, marketing, regulatory, legal, medical, global marketing and co-promotion partners)

ADA requirements:

• Normal and routine office duties
• Position requires both domestic and international travel up to 50% of time

What we offer: With us, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

Curious? Apply and find more information athttps://jobs.vibrantm.com

The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law. This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.

Job Requisition ID: 223095

Location: Rockland

Career Level: D - Professional (4-9 years)

Working time model: full-time

This job has expired.