Associate Director Marketing - Digital Therapeutics
Otsuka Pharmaceutical

Job Info

---

About Otsuka:

Otsuka Pharmaceutical is a global healthcare company with the corporate philosophy: "Otsuka-people creating new products for better health worldwide." Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products for the treatment of diseases and nutraceutical products for the maintenance of everyday health. In pharmaceuticals, Otsuka is a leader in the challenging area of mental health and has research programs on several under-addressed diseases including tuberculosis, a significant global public health issue.

About the Role:

You will become the newest addition to a small team of dynamic, creative thinkers responsible for charting new territory to bring Otsuka's first-ever prescription digital therapeutic to market in the US. This role requires a high degree of collaboration with other teams to execute against shared goals and product strategy. Experimentation and a self-starter, trail-blazer mindset will be core to the initiatives you'll help build to support this important launch - a key part of Otsuka's commitment to the evolution of digital solutions and strategy for patients in need.

Key Responsibilities:

• Lead consumer targeting and work with agencies for channel activation to calibrate media mix for maximum reach, impact and product interest and adoption (approx. 50% time)
  • Identify target customers within the healthcare industry for whom to develop integrated marketing campaigns across channels
  • Collaborate with key stakeholders across marketing and other functions to create strong performing campaigns and ensure use of data-driven insights and industry best practices to reach identified target customers
  • Write content and copy across channels and platforms including but not limited to email, social, search, SMS and collateral
  • Leverage quantitative and qualitative analysis to draw insights for continuous optimizations on campaigns, communications, and consumer segmentation and education
  • Analyze and report on key marketing channel health metrics to contribute to continuous improvement
  • Act as the in-house channel marketing expert, with deepest experience as a digital expert for all needs related to website, email, social media, smartphones / app store and more
• Be a thought partner and active strategic contributor to the commercial team in order to elevate the organization's digital therapeutics capabilities (approx. 25% time)
  • Derive market insights from research data, industry reports, and case studies to translate into answers for business questions
  • Execute pointed deliverables based on strategic conversations and open-ended feedback
  • Design and test frameworks for new and innovative initiatives aimed at enhancing the trajectory of the launch past "business as usual" '
  • Derive effective and creative communication methods to gain senior leadership endorsement and cross-functional buy-in for big-picture planning and decision making
• Maintain responsibility for the commercial team's goal setting, timelines, and over-arching project plan (approx. 25% time)
  • Create aspirational, yet executable business goals for the commercial team to plan against and hold responsible teams accountable for delivery
  • Manage vendors including agency partners and technology firms in order to achieve goals in a timely and efficient manner
  • Become the "go-to" person for any/every request related to commercial team plans, documents, and communications

Qualifications:

• You have a bachelor's degree with 3+ years of work experience in operations, marketing, data analysis, and/or relevant consulting in life sciences or healthcare industry
• It is highly preferred that you have prior experience with commercializing mobile applications or other digital products in mental health at leading digital health startups
• Marketing experiences that are highly preferred include:
  • Developing and executing multi-channel promotional strategies
  • Coordinating digital marketing campaigns (especially using social media, CRM systems, etc.)
  • Executing product and customer experience support architecture for a digital product (e.g., mobile applications, enterprise system software, B2B and B2C)
  • Integrating promotional campaigns and sales force execution

About You:

Skills and Abilities

• You have created and executed marketing initiatives that drove measurable awareness, trial, and/or retention (preferably for a digital health product)
• You are able to balance multiple priorities simultaneously while delivering results on time
• You possess strong project management skills and can successfully collaborate cross-functionally with all levels of management
• You have impeccable presentation and communications skills (written and verbal)
• You are a "power-user" of Microsoft Office Suite applications
• You stay up to date on product and industry-related news and developments

Attitude and Approach

• You are both analytical and creative
• You are curious and fearless - willing to operate in a novel space and work on challenges / in environments that you have not experienced before
• You are able to tackle a steep learning curve and can balance when to ask for help and when to work independently
• You check your ego at the door - you demonstrate a willingness to have a different opinion and challenge those around you but can accept constructive criticism or skepticism with a positive attitude
• You have a high EQ and self-awareness, with the ability to effectively influence and align cross-functional stakeholders
• You have a passion and an interest for the intersection of technology and health - with a belief in innovative and disruptive solutions
• You respond well to a fast-moving environment, think on your feet, and learn by brainstorming collaboratively
• You have the drive, resolve, and optimism to bring a novel product into a maturing market
• You work hard and want to have fun while you do so. You celebrate wins and remember to enjoy the journey of building something new

Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka.

Disclaimer: This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.

Statement Regarding Job Recruiting Fraud Scams

Job postings, job offers, or introductions to enter into a business relationship with Otsuka through a third-party vendor may be unauthorized. Avoid being the subject of a scam by dealing only directly with Otsuka through its official Otsuka Career website https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External . Any authorized third-party vendor job boards should redirect any inquiry to this Otsuka Career website.

This job has expired.