Associate Digital Communications Manager
Colgate Palmolive

Addison, Texas

Posted in IT
11 days ago


This job has expired.

Job Info


No Relocation Assistance Offered
# 101541 - Addison, Texas, United States

The Associate Digital Communications Manager role works in conjunction with the Senior Digital Communications Manager to own the end-to-end EltaMD loyalty experience for the US market to build brand love and engagement. This vital role will create a persistent customer-first mentality across physical and digital channels to maximize customer acquisition, retention, and profitability. By developing an in-depth understanding for EltaMD across key business environments, this role will drive initiatives essential to the continued growth and evolution of the program and overall business.


Principal Duties and Responsibilities:


30% Search & Content Strategy / Execution

  • Lead the development and execution of our content strategy working with our agency partner to deliver helpful and inspiring content at regular cadence in the EltaMD Live Freely blog
  • Leverage SEO strategy across blog and web properties to meet customers where they are looking
  • Inform SEM strategy via insights shared with eComm team

30% CRM

  • Manage CRM systems used in marketing, lead the implementation of new tools and partner with agencies as needed to execute campaigns
  • Drive positive engagement and growth of B2C customers
  • Use performance insights and consumer journey mapping tools to personalize and improve campaign strategies.
  • Monitor relationships with existing customers through CRM systems and implement digital marketing techniques that will drive new customers

20% Consumer Loyalty Program

  • Support Sr. Manager in developing and launching a consumer(b2c) loyalty program
  • Own the end-to-end customer loyalty experiencer and report and evangelize what great customer experiences look like
  • Create and test rewards across multiple retention channels to create offerings that drive new product adoption, build sustained brand loyalty and engage customers in our mission

20% Analytics and Audience Segmentation

  • Support the development of audience segmentation strategy, customer data governance framework and lifetime value of B2C customers
  • Oversee the unification of disparate sets of customer data into a master view of every customer.
  • Developing the 360-degree view of the customer that paves the way for measuring customer satisfaction across all touchpoints along the customer journey.
  • Establish metrics for defining the relationship with customers and support the development

This is not an exhaustive list of duties or functions.

Education/ Experience Requirements:

  • Basic qualifications include: Bachelor's Degree required in Marketing or related field with 5+ years of work experience.
  • Preferred qualifications include: MBA, CPG experience is a plus.
  • Proven experience with CRM implementation and technical expertise
  • Proven experience in loyalty program management including physical and digital channels
  • Familiar and prior experience with technology across multiple platforms, including but not limited to: Salesforce Marketing Cloud, Google Cloud Platform, SAP Customer Data Cloud (Gigya), SAP Marketing Cloud, SAP Commerce, Wordpress, JIRA, and Adobe Experience Manager
  • Knowledge of digital strategies and trends
  • Work with cross-functional teams and manage simultaneous projects and needs
  • Strong initiative and results oriented
  • Ability to manage ambiguity and thrive
  • Strong Project Management skills
  • Team player with excellent interpersonal skills, particularly with diverse cultures
  • Thrives on digital innovation and evaluating trends in a changing landscape
  • Proven record to work with marketing teams and build brands


Working Relationships:
Does this position supervise: no

Travel Requirements :
Expected percentage of travel: 10%

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

For more information about Colgate's global business, visit the Company's web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education programme, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill's Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom's of Maine please visit http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.


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