Assistant Manager, Marketing - Viktor & Rolf
L'Oreal USA

Job Info

Position Information:

-Job Title: Assistant Marketing Manager, V&R Fragrance

-Function: Marketing

-Division: Designer Fragrances (Couture Brands)

-Supervisor: Director Marketing, V&R

-Location: New York, New York

Job Summary:

Assistant Marketing Manager on Viktor&Rolf Fragrance will play a vital role in managing the fragrance business. In partnership with the Director, this candidate will be responsible for managing the 360 go-to market launch plans across all retailers. This candidate will help develop and manage instore merchandising, sampling, eventing, forecasting, & provide weekly business updates and recommendations to build the business.
Tasks, Duties & Responsibilities
% of time spent

Administrative departmental duties including, but not limited to:

  • Team Support
    • Help coordinator track codes for saleable and non-saleable goods within DPM
    • Help coordinator track all POs
    • Maintain sample and GWP files
    • Maintain order forms/POP
    • Coordinate and prepare materials for all marketing presentations to senior management, retailers and sales meetings
    • Issue, track and follow up on all Creative Service Requests (CSR's)
    • Ensure that Creative is aware of all copy/package direction, providing components, working copy etc.
    • Order, issue and track all product closet inventory
  • Meeting / Retailer Support
    • Responsible for set-up of all in-house presentations
    • Order and ship comps ahead of all market meetings & miscellaneous comp request across retailers

Category Management Duties:
  • Category Management -
    • Lead competitive overview for forecasting on key launches
    • Manage Launch Bulletins communications to Field team
    • Prepare and/or review documents for all necessary information, maintain accurate files on ongoing projects, keep abreast of all timetables for new product launches and ensure that deadlines are met in a timely manner
    • Ensure all launch timelines are met to achieve optimal OCD + ensure all launch requirements are met and timelines
    • Evaluate new product launches and conduct competitive, consumer and trend analysis for dimensioning and lead meeting review with Supply chain and sales admin
    • Partner with Director and education to write copy for launches and collections/looks
    • Partner with Director to develop the in-store experience in Department, Specialty and Assisted Self Service for key category launches inclusive of launch units and gondola updates
    • Interact with global team to provide feedback on business, launches, assets
    • Develop articles and collateral material and put together package of copy and assets for team
    • Provide launch update performance versus plan and gain feedback on the field with performance vs ambition
    • Work with Director to recommend strategic retail pricing for both launches and existing product based on competitive analysis.
  • Retailer Support
    • Partner with Director to drive the Specialty, Assisted-Sell, & Dept store planogram strategy and in-store experience
    • Partner with Director to build out retailer presentations for Market Meetings and present to retailers on key accounts
    • Partner with Education and Artistry teams to build out meaningful in-store events
    • Partner with the and Planning teams to create content, sampling and Consumer Incentive support to drive omni-channel sales
  • Promo Management
    • Forecast and develop with Director sampling and gwp strategy
    • Partner with Director, Supply Chain and Finance to build out Promotional activity
    • Track brand promotionality and sell/through of programs inclusive of sets and consumer incentives
    • Brief all set programming and promo set activations across all accounts.
    • Monitor inventory levels for retail and promotional items to ensure appropriate stock levels
    • Perform competitive research on promo and work with Director to recommend strategic retail pricing for sets

Job Requirements:
  • Bachelor's degree
  • 1-2 years beauty marketing experience required
  • Digital Experience a strong plus
  • Strong written, oral, and interpersonal communication skills
  • Strong presentation skills
  • Knowledge of industry
  • Strong Attention to detail
  • Ability to handle a fast-paced environment
  • Adaptability in a rapidly changing environment
  • Knowledge of systems (PO, DPM, Esko) a strong plus
Required Competencies:

1. Leads with Human Sensitivity - Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)

4. Displays Sensitivity to Our "Métier" - Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty

5. Demonstrates Entrepreneurship - Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision

6. Innovates - Shows curiosity, imagines creative solutions generating business value, promotes team creativity (i.e. participates in creative controversy using insightful questioning)

7. Achieves Results with Integrity - Conveys energy, focuses on results (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity

8. Manages Complexity - Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)

9. Interacts Effectively - Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks

Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected] . Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.


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